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Agrimarketing : February 2009
BREAKOUT SESSIONS s Thursday, April 16, 2009 | 2:00–3:00 p.m. Building Trust—Making Your Audience Part of the Act Trust is an occupational hazard for a magician. And, without trust, magic tricks are lost on an audience. The same is true for marketers. Trust is pivotal in business relationships. This session reveals the three crucial principles of generating trust in magic: choice, control and pre- engagement. No white gloves, top hats or wands. But a demonstration of how to best utilize the principles in business to build long-lasting relationships with customers … and how to prevent customer disappearing acts. Hear business case histories from M&Ms, former Google executives and one of the world’s most recognized brands on how to apply these principles. Andy Cohen, Exposed Brick Sustainability: Can Agriculture Deliver? Everyone’s talking about sustainability. Consumers are demanding it. But does agriculture have a solution? Learn about new findings and tried-and-true best practices within the arena. Clue into an Breakout Sessions sponsored by FMC, Mosaic Company and the National Cotton Council industry expert’s theories and create some of your own. Come hear about a new coalition developed to answer key questions about sustainability and learn what other leaders are doing to position themselves for success in this landscape. How can you prepare for a sustainable future? Attend this session, led by Sarah Stokes Alexander, and you’ll be faced with practical knowledge that can easily be put to use. Sarah Stokes Alexander, The Keystone Center Janet Reed, Cotton, Inc. Doyle Carr, Pioneer Communications Tapping the Power of Innova- tion to Create Sizzling Solutions Surveys show that CEOs and top managers of global corporations are convinced that innovation and creativity are critical to the future success of their companies. According to the Council on Competitiveness, innovation will be the single most important factor in determining success in America in the 21st century. But, how can you help drive innovation in your organization? Is there an innovation process? s Thursday, April 16, 2009 | 4:00–5:00 p.m. Power Up Your Career It’s time to put your career in overdrive— and this session will get you moving! The panel will help you become a more relationship-minded and results- focused player on your organization’s team. Learn how to get noticed for your hard work— and be seen as an essential asset. Plus, discover: • the qualities and experiences agricultural companies find most valuable. • how to add value to an organization. • the importance of effective networking and how to do it successfully. After the session, you’ll walk away armed with the knowledge to keep your career in the fast lane. This session will explore how leading companies approach innovation, identify the future value and provide proven tips and strategies to help you inspire and promote innovation in your organization. Kathie Thomas, Fleishman-Hillard Barry Nelson, John Deere Aidan Connolly, Alltech Margaret Oldham (Moderator), Beck Ag, Inc. What’s Hot in Media Research Times are changing—and so is media research. Hear the results from two groundbreaking studies. First, a representative from Forrester Research will explore a study that reveals the impact of digital media on farmers and ranchers. The research assessed Internet usage patterns, including time spent online for farming/ranching purposes and visitation patterns and frequencies for agriculture-specific web sites. Then, get the inside story on NAFB’s National Producer Media-UseWave Study© research. This study has reset discussions about marketer and agency use of agri-media—including radio, television and the Internet. Mike Parry, National Association of Farm Broadcasting Phil Johnson, Colle + McVoy Sharon Thomas, Management Recruiters of Iowa City Experience Jim Emanuel, Golden Harvest Seeds Eric Spell (Moderator), AgCareers.com Thriving During Times of Uncertainty, Volatility and Change These are the best of times! These are the worst of times! The dynamic change and volatility occurring in our industry, and our general economy, is creating extraordinary challenges and enormous opportunities. Hear industry leaders discuss the trends that are driving change and creating unparalleled uncertainty and opportunity in their respective industry segments. Discover how several leading organizations are managing the complexity and risk associated with volatile and unpredictable market environ- ments. Find out what you can do to help your company and your customers not just survive, but thrive during these unprecedented and uncertain times. Kevin Ochsner will be joined by several executives, including those listed here, to reveal how the ideas presented in the pre- conference session can be effectively applied in forward-thinking organizations. Thomas Larson, Business Solutions Julian Garcia, Pfizer Animal Health Kevin Ochsner (Moderator), Adayana Agri Business Group January/February 2009 s AgriMarketing 27
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