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Agrimarketing : February 2009
TheNational Association of Farm Broadcasting (NAFB) releases the results of its “National Producer Media-UseWaveStudy,” a report which explores howag producers with annual agricultural product sales of $100,000 ormore use varied agri-media sources for business information. Information about the study can be requested by contactingMktg ConsultantMike Parry at firstname.lastname@example.org or theNAFB office at 816/431-4032. FarmMarket iDannounces it is now able to provide over 325,000 opted in e-mail addresses tied to its farmer database. ItsWebsite provides counts by crop and other demographics, acces- sible at www.farmmarketid.com/email. B-to-Bmagazine’s annual “Who’s Who In Business Publishing” issue included six top executives ofmedia firms that have extensive agricultur- ally-related properties:Gary Fitzgerald, Chmn/CEO,Meister MediaWorldwide; Jeff Lapin, Pres, FarmProgress Corp;WilliamVance, Chmnn/CEO and PeggyWalker, Pres, both of Vance Publishing; GregWatt, Pres/CEO,WATT,and AndrewWeber, Pres/CEO, Farm JournalMedia. MarkOppold is namedNews Dir for RFD-TV and he is also hosting RFD-TV LIVE onMonday nights andwill begin producing reports from remote locations of farmshows, conventions, and trade shows. He has Oppold worked for radio and TV stations in NE, IAandMO aswell as AgriTalk. In addition, he produced the syndi- cated program“The Bottomline Reports.” Almanac Publishing Co., owners of Farmers’Almanac, and Buy The Farm, LLC, producers of “Farmers’ Almanac TV,” have consolidated their advertising sales effortswith Ogden Publications’ rural-lifestyle At last fall’sNAFB annual convention, Michelle Rook, WNAX, Yankton, SD, (2nd fromL)was named the 2008 Farm Broadcaster of the Year. LindsayHill (center) won the association’s HorizonAward. Joining themare (fromL)Mike Perrine, AgriTalk; BarryNelson, JohnDeere, and NAFB Exec Dir BillO’Neill. (Inset) 52-year FarmBroadcaster Evan Slack (center) congratulates Ken Root,WHO, DesMoines, IA, onwinning the 2008NewHolland Oscar inAgriculture andMark Vail, Eagle Communications, St. Joseph, MO, on receiving theDixHarperMeritorious Service award. RichHullwas inducted intoNAFB’sHall of Fame at the event. magazines Grit,Mother Earth News, Capper’s and FarmCollector. The organizations report they provide rural life-style advertisers access tomore than 90million TV households, 3.5millionmagazine readers and 1.1million unique monthlyWebsite visitors. Michael Ellis joins Lessiter Publications, Inc. asAssoc Publisher of Rural Lifestyle Dealer magazine. He joins the firmfromYard &Garden and PROmagazines. Ellis IRON Solutions and Farm Progress Companies add to their joint venture rollout with the IRON Search tool launch on all Farm Progress state and regional publica- tions’Web sites. These sites are now universally available via www.FarmProgress.com andmay also be accessed directly with the sites’ 18 local URLs. The search tool provide users the ability to learnmore about the machine listings featured by advertis- ers in the IRONSearch print section or start a newsearch for one of over 58,000 units on IRONsearch.com. Karen Lee joins Progressive Dairy Publish- ing as an Editor. Shemost recently served asManaging Editor of Agri-View. CropLife magazine launches a redesigned Website, www.CropLife.com, featur- ing an array of resources for crop input retailers. The site offers content and inter- Lee active features that allowvisitors to engage the editors of CropLife and CropLife IRONand industry suppliers. FarmProgress Companies suspends publication of Rural Lifemagazine. “In this economywe see this as a critical time tomaintain and growour leadership position by focusing our efforts and resources on the brands on whichwe’ve built our success,” says JeffLapin, the company’s President. Rural Lifewas launched to reach amore consumer-oriented segment of the ruralmarket. Support for the publication came largely fromthe company’s core customers. The long- termsuccess of the brand, however, was dependent on the broader shel- termarket,which is in a downturn for the foreseeable future. AM January/February 2009 s AgriMarketing 17
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