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Agrimarketing : February 2009
KINZEManufacturing selects NicholsonKovac Inc. as its integrated marketing communications agency. Nicholson Kovacwill provide comprehensivemarketing communi- cations services, including strategic planning, advertising,media plan- ning and buying, public relations, socialmedia relations, trade show strategic planning and interactive to build awareness for the company and position KINZE as a leader in the farmequipment industry. “Nicholson Kovac has a long, rich history of serving agribusiness and creating strong, relevantmarket- ing communications strategies in our industry,” says Susanne Veatch, KINZE VP and daughter of the company's founder, Jon Kinzenbaw. “They have an in-depth understand- ing of our business and are the ideal marketing communications partner to help ensure our company's long- termsuccess.” Novus International, St. Louis,MO, selects AdFarmas its global agency of record for all of its integratedmar- keting communications services. “As our business experiences record growth,we are very excited towork side-by-sidewithAdFarm,” said Tricia Beal, Dir of Global Com- munications forNovus. “They have already provided valuable insight into ourmarkets and they’re going to be an important partner aswe move forward.” The company had been handling communications activities in-house. Named to the accountmanage- ment teamare Jamie Johnson and Sheridyn Lukasik; PR Sup’v is Lisa Adams, and handlingmedia is Angie Skochdopole. GregGuse is named to succeed Thane Paulsen as Pres of Paulsen Marketing, Sioux Falls, SD, and becomes just the third president of Paulsen in the company’s 58-year history. At a staff gathering Paulsen handed over a tractor steeringwheel to Guse to symbolize the turning over of the helmof the organization. Paulsenwill remainwith the com- pany as CEO and part of theman- agement team. The agency also promotes four to Vice President:Mark Smither, VP of 16 AgriMarketing s January/February 2009 AgriThority LLC, Kansas City,MO, a newindependent field data-through- delivery product andmarket development company,begins national and international operations. Itwill serve companies in the agriculture, horticulture and allied indus- tries by developing field data, best product use andmanagement practices, product positioning and technicalmessage development and delivery.The company alsowill be an independent resource for the extension of product data, bestmanagement practices (BMPs) and other technically based infor- mation to farmer-producers, crop consultants, farmmanagers and others whomake high-value business decisions. Partners in the firminclude two former state extension agronomists: Dr.Sandy Stewart, Louisiana State University Extension Cotton Specialist andDr.Robert Lemon, Texas AgriLife Extension Cotton Specialist; and a Marketing Specialist, JerryDuff, Founder and Pres of TheDuff Company, a Kansas City-based BtoBmarketing firm. Strategy, Creative; Jane Harms, VP of Finance,HR; Sara Steever, VP of Digital Svcs; andMike Dowling, VP of Creative Svcs. BallHorticultural Company selects Bader Rutter& Associates to provide integrated brand communications services. Ball is one of the nation’s largest Guse sellers of seed, young plants and cut- tings to professional growers,whole- salers and retailers. Supervising the account for Bader Rutter is Larry Engel, PR is being handled by Anna Kirk and Gina Biehlmanages themedia. Stuart Adams joins Swanson Russell as aMedia Planner in its Lincoln,NE, office. Hemost recentlywaswith Weyforth-HaasMarketing. Syngenta Seeds Canada namesON Communication Inc., London, ON, as its agency of record for its national marketing and communications pro- grams. The account leads are Robert Boyer, Principal, ONCommunica- tion and TonyMazzotta, VP Client Services.Michelle Floydwill be the lead on PR and Bev Rockwill be the lead onmedia. Farmers InsuranceGroup Companies, LosAngeles, CA, selects The RichardsGroup, as its advertis- ing agency of record. Responsibilitieswill include brand and creative development, strategic planning,media buying, relationshipmarketing, and digital initiatives. Angie Skochdopole joins AdFarmas Dir/Media. She has been with Vance Publishing, TBWA-Chiat Day, Rumrill- Hoyt/Saatchi &Saatchi and AGCOCorporation. Also named to the agency’s Skochdopole media teamareDave Kington,who will handle its Canadian-based clients, and Lisa Adams. Shewas most recentlywith The JordanGroup. Kristi Creason joinsWalz Tetrick Advertising’s (WTA)Media Services group asMedia Buyer/ Planner. She had handled bothmedia buying and account service atGeoff HoweMarketing Communications andNicholson Kovac, Inc. REL Productions,DesMoines, IA, a story-telling firmservicing clients in the agricultural,manufacturing, finan- cial, education, service and training industries addsMatt Johnsonas a Post ProductionVideo Editor. Tricia Toddjoins the firmas Client Svcs Coord &AdminAsst. AM
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