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Agrimarketing : February 2009
Trimble acquires the assets of Rawson Control Systems. Rawson’s productswork in conjunctionwith the Trimble’s Field- Manager displaywhichmonitors and controls up to four inputs such as seed, fertilizer and crop protection. The Rawson Control Systems businesswill be part of Trimble’s Agriculture Division. Syngenta andDowAgroSciences agree to evaluate current and future DowAgroSciences compounds for incorporation into Syngenta’s seed treatment portfolio. Financial terms of the agreement have not been disclosed. Eden Bioscience Corp. announces that its board of directors have deter- mined after consideration of avail- able strategic options, that it is in the best interests of the company and its shareholders to liquidate its assets and dissolve the company. Valent U.S.A. Corp. names Robin Demouth as the company’s acting Pres and GM, regionAmericas, replacing Trevor Thorley. Demouth has beenwith Valentas VP/Gen’l Counsel, Sec’y and Trea- surer since 1998 andwill assume Thorley’s responsibilities until a successor is named. Ben Towns joins Arm&Hammer Animal Nutrition as a Channel SlsMgr for the central region of the U.S., responsible forworkingwith the distribution channel to help improve pro- ducer profitability. He previouslyworked for Towns BouMatic and has beenwith Land O’Lakes Purina Feed. Rain Bird celebrates its 75th anniver- sary of the filing of the patent for its first product—theHorizontal Action Impact Drive sprinkler head. Over the ensuing seven decades, Rain Bird has been awardedmore than 130 patents for its irrigation technology focused on effective, effi- cient and responsible irrigation 12 AgriMarketing s January/February 2009 PioneerHi-Bred unveils a newbusiness strategy to bring its seed genetics tomore acres around theworld through a network of partnerships and newbrands. The strategy,called PROaccess is designed to increase Pioneer global seedmarket reach through co-brands, second brands and investments. In the U.S. alone, the company expects the strategywill allowit to have access to distribution systems that cover an additional 5%of corn acres. “PROaccess adds to themomentumwe have been building in the busi- ness,” said Paul Schickler, Pioneer Pres andDuPont VP/Gen’lMgr. Through the PROaccessmodel, Pioneerwill develop customized business agreementswith independent seed companies. Pioneerwillmanage the PROaccess business relationships separate fromits Pioneer brand. The seedmarketed and distributed by these compa- nieswill be unique and not available fromPioneer sales reps. PROaccess business agreements have been established in Brazil, Mexico, SouthAfrica and the U.S. In the U.S., Pioneer has distribution agreementswith several compa- nies, including: • AgVenture, Kentland, IN, distributors of VPMaxx brand corn hybrids and soybean varieties. •Doebler’sPennsylvaniaHybrids, Inc., Jersey Shore, PA., distributors of RPMTMbrand corn hybrids. •HoegemeyerHybrids,Hooper,NE., distributor ofHPTTMcorn hybrids and soybean varieties. •NuTech Seed,Ames, IA, distributor of G2TMGenetics brand corn hybrids and soybean varieties. • Seed Consultants, Inc.,Washington CourtHouse, OH, distributor of Supreme EXTMbrand corn hybrids and soybean varieties. Additionally,Pioneer announced inMay 2008 it acquired the Curry Seed brand name andwill continue to sell corn and introduce soybeans. GreenLeafGenetics, LLC, (GLG)was an early step in Pioneer’s busi- ness strategy.GLG, a 50/50 joint venture formed inApril 2006 by DuPont and Syngenta, continues to provide expanded options to U.S. and Canadian farmers through broader access to both companies’ proprietary corn and soybean genetics and biotechnology traits. through the “Intelligent Use of Water” theme. More information on the inven- tion of the original horizontal action impact drive sprinkler and Rain Bird’s history can be found in the Rain Bird VirtualMuseum, at www.rainbird.com/about/museum. SipcamAgro USA, Inc. and its two wholly owned subsidiaries, Advan LLC and SostramCorporation, relo- cate its corporate headquarters to the Research Triangle area ofNorth Car- olina. It had been headquartered in Atlanta, GA. United Phosphorus Inc., (UPI) announces a newmanagement struc- turewhich involves fourmajor areas including decentralizing national accountmanagement; improving customer service; improving supply chainmanagement, and instituting a newaccountmanagementmodel. The national accountmanage- ment teamwill be led byWayne Smith, VP/Sales.Hewill have over- sight of four regional sales directors. Customer servicewill be led by GaryKreckmann,Dir/Business Svcs. GregHutchisonwillmanage the supply chainmanagement effortsas Dir. Brian Cardin is named the Southern Reg’l Sls Dir. RandyWesthoff joins the fleet chan- nel sales teamat Kent Feeds, Inc., as Acc’tMgr. Hewas a buyer forCentral Tractor. JohnDeereGolf realigns itsN.A. salesmanagement team: the two for- (more on page 14)
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