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Agrimarketing : February 2009
® Hearty congratulations to the University of Nebraska- Lincoln (UNL) on the establishment of its new “Professional Program in Plant Health” curriculum! Whereas the livestock industry has the Dr.of Veterinary Medicine,which pulls together all aspects of animal health and productivity, UNL’s newcurriculumwill graduate stu- dents experienced in all phases of crops production. Heading UNL’s program is Gary Hein. He says, “The program will be different from other graduate programs in that it will train practitioners, rather than researchers. Students will be broadly educated in areas of entomol- ogy, agronomy,horticulture, plant pathology, soil science and other crop production disciplines.” The program, which requires an undergraduate degree, will take three to Lynn Henderson Publisher four years to complete and will prepare students for a variety of employers and jobs, including the crop input industry (both for manufacturers and retailers), crop consulting, extension and state and federal governmental agencies (USDA, EPA, etc.). The agricultural industry was instrumental in the development of the new curriculum. The concept was first introduced to UNL officials by representa- tives of the National Alliance of Independent Crop Consultant’s (NAICC) Foundation a few years ago. Bolstered by additional funding by BASF, Syngenta and DuPont, NAICC provided UNLwith the initial seed money that was needed to investigate and develop the curriculum. The UNL curriculum is modeled after the highly successful “Dr. of Plant Medicine” (DPM) which has been offered at the University of Florida (UF) for the past decade. That program has placed students in ten countries, as well as Africa, Asia, Latin America and the Caribbean. Agribusiness is encouraged to get involved in both of the programs. Internships, scholarships,making jobs available for grads are all available. Both programs, of course, accept other types of financial assistance. UNL’sHein can be contacted at: email@example.com. UF’s Dr. RobertMcGovern can be contacted at: firstname.lastname@example.org. AM is published by: Henderson Communications L.L.C. 1422 Elbridge Payne Road, #250 Chesterfield,MO 63017 Phone: 636/728-1428 FAX: 636/777-4178 E-mail: email@example.com Publisher/Editorial Director ____________________________________________ Lynn Henderson (LynnH@AgriMarketing.com) ph: 636/728-1428, ext. 2001 Managing Editor ____________________________________________ Audrey Evans (AudreyE@AgriMarketing.com) ph: 636/728-1428, ext. 2003 EDITORIAL ____________________________________________ NAMA Liaison Editor Jenny Pickett (firstname.lastname@example.org) AMEditorial Advisory Board: Mike Borel, The Context Network TimBrackman, National Corn GrowernAssn Erika Brandt, AgCareers.com Jim Farrell, Farmers National Company Russ Green, CLAAS Jerry Harrington, Pioneer Hi-Bred Laura Henke, Charleston|Orwig Tommy Jones, John Deere Crop Insurance LauraMayfield,McCormick Company PatMorrow,BASF Steve Rhea, Rhea & Kaiser Brad Schu, Land O’Lakes/PurinaMills Angie Skochdopole, AdFarm BobWilhelm, AdFarm CIRCULATION Shown here are UF’sDPMFall 2009 graduates. _________________________________________________ Send subscription inquiries and address changes to: P.O. Box 16123 St. Louis,MO 63105 THIS MONTH IN AgriMarketing Five Years Ago (2004) • Informa Group acquires the research/consulting firm Sparks Cos. • Neogen Corporation acquires Hacco Inc. and Hess & Clark Inc., both wholly owned companies of United Agri Products. • Osborn & Barr Communications acquires the London, ON, office of Venture Communications, which will serve as the Canadian headquarters of Osborn & Barr Canada Corporation. •WGN-AM720, drops “The Noon Show” from its schedule after more than four decades of broadcasting, citing lower advertising revenues. Ten Years Ago (1999) • Doane Agricultural Services, Co., acquires the AgriTalk radio program. • Deere&Co, introduces www.machinefinder.com. The site enables growers and ranchers to search and negotiate for used agricultural equipment. • AgDay TV launches its commodities program, “WeekendMarketPlace,” on 97 stations throughout the U.S. Al Pell is the program’s host. • Hoechst AG and Rhône-Poulenc announce their intent to merge into a company called Aventis, headquartered in Germany. Twenty Years Ago (1989) • Rhône-Poulenc purchases Callahan Enterprises Inc,Westfield, IN. •Webb Publishing Co and Intertec Publishing Co are purchased from Maxwell Comms for $400 mil by Kohlberg Kravis Roberts & Co. AM 4 AgriMarketing s January/February 2009 PRODUCTION _________________________________________________ Design/Layout Audrey Evans Design for NAMA News Jennifer Pickett ADVERTISING SALES ____________________________________________ Advertising Sales and Customer ServiceManager Judith Knoll (JudyK@AgriMarketing.com) ph: 636/728-1428, ext. 2002 AgriMarketing is sent to qualified executives employed by corporate agribusinesses and their communication agencies, farm media, trade associations and others providing services to North American agriculture. Daily news and updates about the Agricultural Industry can be obtained by going to: www.AgriMarketing.com. For a free subscription to AgriMarketingWeekly e-newsletter, go to www.AgriMarketing.com.
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