by clicking the arrows at the side of the page, or by using the toolbar.
by clicking anywhere on the page.
by dragging the page around when zoomed in.
by clicking anywhere on the page when zoomed in.
web sites or send emails by clicking on hyperlinks.
Email this page to a friend
Search this issue
Index - jump to page or section
Archive - view past issues
Agrimarketing : February 2009
JANUARY/FEBRUARY 2009 ® VOLUME 47 NUMBER 1 WHOLENUMBER 502 20THE SCOOP ON RECRUITING: LIFE LONG LEARNING 21NATIONAL NAMA NEWS focus on: ag in the digital age 33COVER ARTICLE: AG INFORMATION IN THE DIGITAL AGE 40ATTACHED AT THE HIP (GOING MOBILE) 46 WOMMAWARD WINNER ELANCO’S KERRYANN MEHMEN AND BECK AG’S STEPHANIE LISKA 42WHEN MARKETING BUDGETS TIGHTEN, INTERACTIVE CAN PAY DIVIDENDS 46ELANCO ANIMAL HEALTH WINS WORD-OF-MOUTH MARKETING AWARD 48PURDUE UNIVERSITY: BALANCE NEEDS, VALUES AND INNOVATION TO MAKE SALES 2008 best of CAMA! 50MANITOBA NEWS 52CAMA’S AGRI-MARKETER OF THE YEAR 54BEST OF SHOW: BAYER CROPSCIENCE/ADFARM 55BEST OF CAMA WINNERS focus on: ag consulting firms 61REVIEW OF SERVICES, OUTLOOK 66VIEW FROM THE TOP: AGROTAIN INTERNATIONAL’SMIKE STEGMANN 52 CAMA’S MARKETER OF THE YEAR DR. TOM FUNK is proudly associated with: DEPARTMENTS 4 FOR OPENERS 6 AT CLOSING 10 FYI NEWS/AGENCY NEWS 12 MARKETING NEWS 16 AGENCY NEWS 17 MEDIA NEWS 18 ASSOCIATION NEWS 65 UPDATES FOR AGRI-MARKETERS Cover photo courtesy of Grant Heilman Photography Inc., www.heilmanphoto.com. AGRIMARKETING (ISSN No. 0002-1180), the magazine serves agribusiness management, marketing, sales and communications executives, their ad/pr agencies, ag trade associations and the ag media. Published monthly except combined issues Jan/Feb, July/August, Nov/Dec and semi- monthly in Dec (annualMarketing Services Guide) by Henderson Communications LLC, 1422 Elbridge Payne Road, #250, Chesterfield,MO 63017. Phone: 636/728-1428; Fax 636/777-4178; www.AgriMarketing.com. t Subscriptions: U.S., Canada andMexico: 1-year: $43, 2-year: $72; All other countries: 1-year: $70, 2-year: $120 (all funds are U.S.). Allow 60 days for entry of new and renewal subscriptions. For change of address notice, please include label ofmost recent issue or go to www.AgriMarketing.com and update the address. t Copyright 2009 by Henderson Communications LLC. All rights reserved. AGRIMARKETING is a registered trademark and the property of Henderson Communications LLC.No part of this periodicalmay be reproduced or transmitted in any formor by anymeans, electronic ormechan- ical, including photocopying, recording or by any information storage and retrieval system without permission in writing fromthe publisher. t Contributors: No responsibility is assumed for unsolicited materials. t To locate topics and obtain past articles: go to www.AgriMarketing.com and access the “Archived Issues” link. t Periodical postage paid at St. Louis,MO, and additional mailing offices. POSTMASTER: Please send change of address to AGRIMARKETING, P.O.Box 16123, St. Louis,MO 63105. Send Canadian post returns to: AGRI- MARKETING, P.O. Box 25542, London, ON N6C 6B2. Printed in U.S.A. t Canada Post International PublicationsMail Product (Canadian Distribution) Sales Agreement No. 40025490. PRINTEDWITH SOY INK January/February 2009 s AgriMarketing 3
Marketing Services Guide