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Agrimarketing : November December 2008
EXCITINGFUTUREAHEAD : DowAgroSciences Name: StanHowell Title: Vice President,North America RegionalCommercialUnit Career: Began career in 1976 as aDow AgroSciences trainee inMemphis, TN, and has since held a variety of sales and managementpositions for the company’s specialty andagricultural businesses. Namedto current role in 2002. Education: B.A.,marketing, Indiana University. AM:What areDowAgroSciences’major initiatives for the2009crop season? SH:DowAgroSciences continues to build on its robust portfolio of traits, seed and crop protection products to help growersmaximize yields and return on investment. In the biotechnology solutions area,HERCULEXXTRAInsect Protection remains the standardfor above- and below-ground insect protection in corn.Growerswill con- tinue to see the benefits of planting hybrids protectedwith this trait dur- ing the upcoming season. DowAgroSciences is investing significant resources in our seed busi- nesses.Weare developing newcorn hybridswith elite genetics formaxi- mumyield performance, alongwith canola and sunflower varieties to meet consumer demand for healthier oils.Our 2009 seed lineup includes several newcorn, silage and sun- flower hybridswith excellent yield and agronomic characteristics. This yearwe plan to expand our field trial and hybrid testing locations, andwe’re expanding our sales presence to provide superior service to customers. In the crop protection area,we have two newcereal herbicides— GoldSky herbicide for springwheat and PowerFlex herbicide forwinter wheat.We’re also introducing new LorsbanAdvanced insecticide, a low- odor,water-basedformulation of Lorsban insecticide. Pending regula- tory approval,we plan tomake avail- able Instinct nitrogen stabilizer,an encapsulated nitrogen stabilizer for 46 AgriMarketing s November/December 2008 UANandmanure designed to give growers flexibility in growing healthy corn andmaximizing yields. And,we’re looking forward to con- tinued adoption of our Technology for Traits portfolio of products,which includes SureStart herbicide for corn and Sonic herbicide for soybeans. AM: Lookingbeyond 2009,what new technologies are in thepipeline? SH:We’re excited by the expected launch of SmartStax for the 2010 growing season. Pending regulatory approval, SmartStaxwill provide growerswith the industry’smost comprehensive insect protection, alongwith two herbicide tolerance traits, in a single trait package.Due to themultiplemodes of action pro- vided by SmartStax, the regulatory package submitted to EPAincludes a request for reduced refugewhen SmartStax hybrids areplanted.When approved, SmartStaxwill be a true game-changing trait package for corn growers. We also are completing regulatory work leading to launch ofDow AgroSciencesHerbicide Tolerance traits. These traitswill address future weed control needs to delivering tol- erance to broadleaf and grass herbi- cides, including 2,4-Dand “fop” her- bicides.Weexpect launch ofDow AgroSciencesHerbicide Tolerance traits in corn as early as 2012,with soybeans and cotton to followin 2013. Looking further into the future, DowAgroSciences researchers are investigating traits thatwill bring unique insect resistance characteris- tics and stress tolerance to crops.Also advancing in theDowAgroSciences pipeline is a newinsecticide to con- trol sap-feeding insects, targeting a largemarket segmentwith no known biotechnology solution. AM:Why hasDowAgroSciences beenso active in acquiring seed companies? SH: In addition to theMycogen Seeds brand, ourU.S. seed portfolio now includesTriumph Seed,Dairyland SeedCo.,RenzeHybrids and Brodbeck Seed. These acquisitions expand ourmarket access aswe pre- pare to bring SmartStax and other newtrait technologies to the indus- try.In addition,we have several new global seed affiliates, including AgromenTecnologia in Brazil and DuoMaize in theNetherlands, and we recently announced thatwe are acquiring SüdwestsaatGbR(SWS) inGermany. Our acquisition targets are based on careful evaluation of our product pipeline and the opportunities that these companies can help us capture. Each of our seed affiliates brings value in the formof established brands and customer relationships, alongwith exclusive germplasmand hybrid characteristics. AM:Anything else youwould like tomake theag industry aware of? SH: 2008 has been a very good year forDowAgroSciences,with strong commodity prices, newhigh-per- forming products and increased use ofHERCULEXtraits.With changing economic times and lower commod- ity prices, 2009will bring unique challenges.Wefeelwe arewell pre- pared tomeet these challenges with outstanding products and exceptional people.Our growth strategy remains solid, andDow AgroSciences is committed to agri- culture and bringing newtechnolo- gies thatwill help growers become more successful. AM
American Seed Trade Association