by clicking the arrows at the side of the page, or by using the toolbar.
by clicking anywhere on the page.
by dragging the page around when zoomed in.
by clicking anywhere on the page when zoomed in.
web sites or send emails by clicking on hyperlinks.
Email this page to a friend
Search this issue
Index - jump to page or section
Archive - view past issues
Agrimarketing : November December 2008
SALES Vernon Benes, Beck Ag, Inc. With 25 years of experience in the agriculture industry, Vernon Benes has a deep understanding of effective sales and marketing strategies in the crop protection channel. As Director of Busi- ness Development for Beck Ag, a posi- tion he’s held for the past 10 years, he has made grower profitability a top priority. It’s a philosophy that forms the foundation of the successful marketing and sales programs he’s developed that led to long-term adoption of various prod- ucts and services at the producer level. Benes recently developed a revo- lutionary Peer Influence Selling Strategy for Monsanto that identified key peer producers and used their feedback and experience with YieldGard VT Triple corn to strengthenmarketing efforts. The program involved the intricately timed and managed implementation of AgTelecoms, market segmenta- tion, AgTelePanels, the use of PURLs and personalized post-conference follow-up. Through Benes’ leadership, Beck Ag was able to promote a key Monsanto product and give growers the oppor- tunity to adopt cutting-edge produc- tion practices to improve their bottom line. In the process, he culti- vated Monsanto loyalty and increased their revenues. He is also recognized as a generous and considerate leader who appreci- ates every member of his team. Benes has been known to send personalized gifts to colleagues in appreciation for their unique contri- butions to a project’s success. Through Benes’ leadership, Beck Ag was able to give growers the opportunity to adopt cutting-edge production practices to improve their bottom line. The networking and industry connec- tions forged through his experience in NAMA are beneficial to the strate- gies he develops for clients like Monsanto. Affiliated with the organi- zation since the late 90s, Benes has served on the NAMA National Membership Committee and taken an active role at the Midlands NAMA Chapter where he currently serves as Vice President of Programs. NAMA Webinar Maximizing your Tradeshow R.O.I. (1 hour)—$35 With Scott Hanna, Skyline Displays February 2009 What do you do at a trade- show? Now, more than ever, your tradeshow marketing program must generate sales and profits. Learn how to get results by employing the essen- tial aspects of a successful tradeshow program. Meet an Industry Leader STEVE MERCER, DIRECTOR OF COMMUNICATIONS, U.S. WHEAT ASSOCIATES, INC. What advice do you have for new professionals entering the industry? Write, write and write some more. Try not to get locked into a one- dimensional view of your professional world. Under promise and over deliver. Remember that the greatest strength of a person or an organization is also its greatest weakness—this will help you recognize opportunities and defend against threats. How has the industry changed since you began your career? Two ways stand out: First, manage- ment has shifted from “command and control” to flatter organi- zational structures in which individuals must build influ- ence with co-workers you need to get your work done, but who do not put your needs on the top of their priority list. Second, most farmers today operate at a high level of business sophis- continued ? November/December 2008 s AgriMarketing 21
American Seed Trade Association