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Agrimarketing : November December 2008
NAMAAnnounces AwardWinners NAMA has announced the 2008 Professional Development Awards of Excellence recipients. This year, these distinguished awards recognize NAMA members for achievement in the areas of Marketing Communications, Public Relations and Sales. Congratulations to the recipients of this year’s awards. MARKETING COMMUNICATIONS Paul Redhage, FMC Agricultural Products Paul Redhage has been one of the industry’s most admired and successful marketing communications professionals for more than 20 years. His extensive knowledge and skill have helped earn FMC national recognition. The company has been awarded with 11 Best of NAMA awards with many of Redhage’s projects receiving first place and merit awards. This past April, NAMA recognized him with the Dilworth Award for Innovation. Although he works with budgets usually only a fraction the size of his competitors, the creativity and rele- vancy of the work he oversees for FMC keep the company and its brands at the forefront of the agricul- tural chemical industry. Redhage’s vast network of contacts and ability to craft solid, workable strategies keep FMC competitive and support the company’s growth initiatives. Redhage currently serves on the NAMA Executive Committee. Since joining NAMA, he’s been deeply involved with the Carolinas/Virginia and Chesapeake Chapters. Redhage is also well-known for working tire- lessly to strengthen the Student NAMA Program and for his work on 20 AgriMarketing s November/December 2008 the NAMA Careers and Professional Development Committees. PUBLIC RELATIONS BethAndersen, Charleston Orwig, Inc. Beth Andersen has combined her keen ability to lead high- level strategy and planning efforts with a remarkable drive to lead an issues management team that has revitalized the reputation of Smith- field Foods. The company is now recognized for its commitment to environmental excellence, its employees and the communities it serves. This turnaround is thanks to Andersen and her team who devel- oped proactive messaging platforms that allow Smithfield Foods to meet potential and existing crises head-on. She helped replace their standard reply of “no comment” to media inquiries with direct and open communications that elevate their focus on community service and environmental stewardship. Andersen also helped the company get more involved in industry affairs, extending its networks to include national and regional pork producer organizations, the Animal Agriculture Alliance and various universities. Smithfield Foods has evolved into an innovation leader with major customers like McDonald’s and Wal-Mart. Andersen and her team developed proactive messaging platforms that allow Smithfield Foods to meet potential and existing crises head-on. Over the last 18 months, Andersen has helped the company implement two unique social responsibility initia- tives: Helping Hungry Homes™ and Learners to Leaders™. Both of which have generated an incredibly positive response thanks to the public outreach efforts of Andersen and her team. As a longtime NAMA member, Andersen has played a huge role behind the scenes. Her presence on committees and as a judge in national competitions has been an asset to the organization. Her insight on agricultural issues and trends has helped provide valuable guidance in the selection of high-level speakers and interactive discussion groups to provide NAMA members an insider’s perspective of how the agriculture industry operates.
American Seed Trade Association