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Agrimarketing : November December 2008
FarmJournalMedia announces the launch ofMyMachinery.com, a new agricultural equipment-focusedWeb site and a partnershipwith Fastline Publications, Inc. MyMachinery.comis a compre- hensive site that unites themachinery channelwithin oneWebsite-providing a venue for farmers, dealers andman- ufacturers. The site raises online con- nectivity in the farmequipment busi- ness andmakes it possible to buy and sell both newand usedmachinery, locate dealers, appraise equipment, researchmachines, find salvage parts and learn the latestmachinery-related news. In addition, visitors can tap into insightful blogs, take part in online discussions andwatch videos. BEEFmagazine completes a land- markNational Stocker Survey (NSS) assessing the demographics, management practices and needs of the nation’s beef stocker and back- grounding industry. The year-long effort included stocker specialists from11Land Grant Universities andwas spon- sored by Elanco AnimalHealth. Formore data and details, go to: www.BEEFmagazine.com. Brownfield, Ag News names Ken Anderson FarmDir forWaitt Agribusiness in Lincoln,NE. Hewaswith Ayres Kahler and hasworked forNC+Hybrids and KRVNradio. Anderson JimYemmjoins Vance Publishing Corp. as Gen’lMgr of itsDoane Advisory Services division, St. Louis,MO. Hewas Sr Engagement Leader for Infosys Technologies. DTNlaunches a daily online com- moditymarket commentary video, DTNClosingMarket Comment. The videos are hosted by Chief AgricultureMeteorologist, Bryce Anderson, and feature additional expertmarket analysis fromSenior AnalystDarinNewsomand Grains Analyst Elaine Kub. Successful Farming (SF)magazine and JohnDeerewin themin Integrated MarketingAwards First Place honor inWeb/Online Bundling for their partner program, CropTechTour. Shown (l to r) are ScottMortimer, Publisher of Successful Farming; VickiHenrickson, Blasdel Cleaver Schwalbe Communications; Jana Rieker, Successful Farming; and RickHaun, JohnDeere. SFwas also aMeritwinner in the Events Category for the Super Powering Profits program,whichwas sponsored by Asgrow. AM PentonMedia’sNational Hog Farmermagazine launches a digital edition of themagazine. The digital edition contains all of the information available in the print version plus interactive capabilities, clickable table of contents, keyword search capabilities, and convenient links to advertisers and other indus- try resources. Formore information, go to: www.nationalhogfarmer-digital.com. Lessiter Publications, Inc., increases the frequency of its Rural Lifestyle Dealermagazine, a publication launched in 2007 as a twice-a-year supplement to FarmEquipment magazine. The 2009 publishing schedulewillmail issues in Febru- ary,April, July and October. In addi- tion, themagazine expands its read- ership by 20%. Montana State University’s College ofAgriculture names Taylor Brown and LesGrahamas its 2008 OutstandingAg Leaders. Veteran farmbroadcaster Brown is owner ofNorthern Broadcasting System. Grahamis Pres/CEO of Les Grahamand Associates, a consult- ing business for theMontana agri- cultural industry. AgriCharts, the agricultural division of Barchart.com, Inc., offers AgriChartsAgPlus Delayed, a free service to farmers and other agricul- turalmarket participants formar- kets, news andweather. To register forAgPlus Delayed, visit www.agricharts.com and go to Quote Products, then selectAgPlus Delayed. Also available is a freemobile Website,AgriChartsMobile,which can be accessed fromamobile browser at www.agricharts.com/mobile. DairyBusiness Communications will launch a newmagazine in Janu- ary.Titled Eastern DairyBusiness, themagazinewill cover the eastern half of the U.S. The company’sMidwest and Northeast DairyBusinessmagazines will be combined and coverage for the Southeastwill be included. FarmProgress Companies relocates its headquarters in the Chicago sub- urbs. The newaddress is: Farm Progress Companies, 255 38th Avenue, Ste. P, St. Charles IL 60174- 5410. The telephone number remains the same at: 630/690-5600. It had been in its Carol Stream, IL, offices for 20 years. AM November/December 2008 s AgriMarketing 17
American Seed Trade Association