by clicking the arrows at the side of the page, or by using the toolbar.
by clicking anywhere on the page.
by dragging the page around when zoomed in.
by clicking anywhere on the page when zoomed in.
web sites or send emails by clicking on hyperlinks.
Email this page to a friend
Search this issue
Index - jump to page or section
Archive - view past issues
Agrimarketing : November December 2008
TwoRiversMarketing (TRM), DesMoines, IA, is acquired by Woodward Communications, Inc. (WCI), Dubuque, IA, amultimedia companywhich, among other activi- Exec;MattMaddox,AssocArt Dir; and Luke Smith,Acc’t Coordinator. ties, owns a number of radio stations and is publisher of the Dubuque Telegraph Herald newspaper. TRM will be awholly owned subsidiary of WCI, continuing to operate indepen- dentlywith the same organizational structure. Nicholson Kovac, Inc. (NK) names ScottWilliamsVP,GroupAcc’t Dir. He hasworked forWHM, JWal- ter Thompson,Ogilvy&Mather, Campbell-Mithun and Fletcher Mayo. Aaron Deacon joinsNK asMkt Research Dir.Hewaswith Leo J. Shapiro. Michelle Keller joins the agency asAcc’t Supv. She had beenwith Hallmark and the EwingMarionKauffman Foundation. Keller Osborn&Barr (O&B) acquires sev- eral accounts and hires key employ- ees fromDrive Agency, St. Louis, MO. O&B Exec VPMichael Turley says, “It provides O&B an entry into the outdoor and recreationalmarket, while expanding its rural platform.” “O&B is very similar to Drive Agency in thatwe both have a true love, knowledge and expertisewhen it comes to the clients, brands and productswe represent,” saysGeorge Pace, CEO of DriveAgency.“By workingwith O&B,we’re able to ensure our clients a natural and seamless transition,whilemaintain- ing the attention and creativity they deserve and expect.” Joining O&B are five Drive employeeswhowillwork fromthe agency’s headquarters in downtown St. Louis. They include: Steve Brothers,Acc’t Dir; TomRogers, Creative Dir; CarolineMassey,Acc’t 16 AgriMarketing s November/December 2008 Jeremy Povenmire joins AdFarm as SrAcc’tMgr on the Bayer CropScience account.He most recently waswithNAFB and has also worked for StratoBlue Com- munications, Inc.,Nicholson Kovac and McCormick Company. Povenmire Chemtura Corp announces Charleston|Orwig (C|O) as its marketing and communications firm. C|Owill assist Chemtura’s Crop Protection divisionwithmar- keting current product offerings, as well aswith educational efforts for crop producers and industry profes- sionals. Initially, the agencywill launch newChemtura products for several specialty and agronomic crops including grapes, almonds, tree fruits, strawberries and corn. LoriHallowell is promoted to VP at Bader Rutter in the agency’s account management and PR groupswhere sheworks on theMerial account. TedHaller forms TeddyMedia, a company specializing in planning and placingmedia for ag-related organiza- tionswhere hewill handleAGCO’s NorthAmericanmarkets for its prod- uct lines includingAGCO, Challenger, Massey Ferguson,Hesston,Ag Chem, Gleaner, Sunflower,White Planters, Valtra and Fendt. Hewill do the planning of AGCO’s print, broadcast, outdoor, Internet and other types ofmedia. Media orderswill be sent from AGCO and vendorswill billAGCO directly for payment. Haller previouslywaswith JordanGroupwhere he had been involved in providingmedia ser- vices forAGCO aswell as for AdFarm.He has also beenwith Osborn&Barr, Brighton, Clear Channel and Kenrick. Contact information is: Teddy Media, 36 CrestwoodAve., Clayton, MO 63105; Phone: 314/619-9264; e-mail: email@example.com. Rhea + KaiserMarketing Communications (R+K) promotes Jenny CrowtoMedia Supvr. She began her careerwith the agency inNovember 2000,managing and executingmedia campaigns for Bayer CropScience and Pfizer AnimalHealth. Shewill continue to plan and buymedia for those accounts aswell asGROWMARK and Valley Corp. R+K namesWesMeador as AssocMedia Dir.HewasMedia Strategistwith Chandler Ehrlich and priorwas SrMedia Planner at archer>malmo inMemphis. LizHeck is pro- moted toAcc’t Supvr at The HondoGroup. SamMonreal joins the agency as Business Dev Assoc. The agency announces an expansion of its interactivemarketing services by augmenting traditionalWeb 2.0 onlinemarketing serviceswith new interactive services includingWeb site hosting, online public relations, blogging, podcasting, video opti- mization andmobilemedia. It also introduces newgreenmar- Heck keting services. The agency has devel- oped a set of quantitative assessment tools for evaluating environmentally sound business practices. Shana Barkley,Acc’t Supvr and DigitalMktg Strategistwill lead these initiativeswhile Shena Turlington, an environmental con- sultant,will begin implementing neweco-friendly business sustain- ability practices. VickiHenrickson joins Blasdel Cleaver Schwalbe Communications asMedia Dir/LeadMedia Strategist on the JohnDeere Agricultural Products account. Henrickson has beenmanaging strategicmedia planning and place- ment for John DeereAgricultural Products and JohnDeere Publishing for the past two years as VickiMedia, Davenport, IA. AM
American Seed Trade Association