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Agrimarketing : November December 2008
ABMEXECUTIVE BREAKFAST AD AWARDWINNERS Agri-marketers evaluated the ads and articleswithin the September issue of AgriMarketing in a study conducted by Readex Research. Two ads tied for the highest score. AgriMarketing Publisher LynnHenderson (left) pre- sents one of the first place awards toHigh Plains Bill Polian (2nd fromright), President of the Indianapolis Coltswas the featured speaker at the American Business Media Agri-Council’s annual executive breakfast held in conjunctionwith the FFAconvention lastmonth. Agri-marketers shown are (l to r) RussGreen, CLAAS;Gary Vorphal, Hoard’sDairyman and Chairman of theAgri-Council; Polian, and Brad Schu, LandO’Lakes Purina Feed. Polian has led six teams to the Super Bowl including the Buffalo Bills (4), Carolina Panthers and the Colts. Early in his career,hewas a sales representative for the Harvest Unit (nowFarmProgress) and FarmJournal. He said the Colts have three goals: be good citizens,make a profit and play like champions. SYNGENTAMEDIA EVENT Journal (HPJ) Publisher TomTaylor. It is the second con- secutive year anHPJ ad has had the highest score. Its 2008 ad “Three Steps toMore EffectiveAdvertising” rated highest for its information value. (Below, right)Accepting the other first place award weremembers of theNational Association of Farm Broadcasting (NAFB) including (fromL) Kyle Bauer, KFRMRadio and Chairman ofNAFB’s Marketing Committee; Henderson; Randy Koenen, Red River Farm Network and Immediate Past President ofNAFB, andNAFB Execu- tive Director BillO’Neill. NAFB PANEL Syngenta’s Crop Protection and Syngenta Seeds jointly hosted over 50 representative of the agricultural, specialty crop and professionalmarketsmedia for a three-day overviewof its activities. The eventwas held in Orlando, FL, and featured over 20 presentations fromSyngenta product, technical,marketing andmanagement staff. Includedwas a tour of a Syngenta research facility in central Florida and banquet at the Kennedy Space Center. Members of the Syngenta communications teamgather including (l to r) are SabineHoffmann, Jane Bachmann, PamMolitor, Barbara Blackney,Wendell Calhoun, Paul Minehart, Sherry Ford and Lori Thomas. 8 AgriMarketing s November/December 2008 Apanel of agri-marketers presented their thoughts at the annualNational Association of FarmBroadcasting’s (NAFB) annual convention on howthey and themedia canwork together effectively. Shown (l to r) are Bill Farmakis, J.L. Farmakis, Inc.; PatMorrow, BASF;Mike Adams, AgriTalk,whomod- erated the panel; Pat Rosner,Osborn&Barr, and Barry Nelson, JohnDeere. Each expressed interest in receiving proposals that were timely,unique, based on research and featured integratedmedia elements, including broadcast and e-based communicationswhenever possible. AM
American Seed Trade Association