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Agrimarketing : November December 2008
NOVEMBER/DECEMBER 2008 ® VOLUME 46 NUMBER 9 WHOLENUMBER 501 14CAMA UPDATE: ONTARIO 18THE SCOOP ON RECRUITING: HR BEST PRACTICES 19NATIONAL NAMA NEWS 23PURDUE UNIVERSITY: SELLING LARGE FARMERS 2008 product of the year! 24ABOUT THE AWARD 28 HERCULEX INVENTOR DR. KENNETH NARVA 26HERCULEX XTRA: PROVIDING DIVIDENDS TO ITS DEVELOPERS AND USERS 30BRINGING A BOLD TRAIT PACKAGE TO MARKET 32BUILDING THE HERCULEX BRAND 34CHANGING THE WORLD I: THE CROP PROTECTION INDUSTRY 36AGRI-MARKETERS IN ACTION: RHEA + KAISER’S CHRISTINA HARP 37THINKING OUTSIDE THE BOX: GROWERS’ VOICE focus on: marketing to beef producers 38STATE OF THE BEEF MARKET 42CERTIFIED ANGUS BEEF TURNS 30 44EXCITING EVENTS FOR 2009 AG DAY 35 ADAYNA’S MIKE JACKSON AGRIMARKETING is proudly associated with: ® AGRIMARKETING (ISSN No. 0002-1180), the magazine serves agribusiness management, marketing, sales and communications executives, their ad/pr agencies, ag trade associations and the ag media. Published monthly except combined issues Jan/Feb, July/August, Nov/Dec and semi- monthly in Dec (annualMarketing Services Guide) by Henderson Communications LLC, 1422 Elbridge Payne Road, #250, Chesterfield,MO 63017. Phone: 636/728-1428; Fax 636/777-4178; www.AgriMarketing.com. t Subscriptions: U.S., Canada andMexico: 1-year: $43, 2-year: $72; All other countries: 1-year: $70, 2-year: $120 (all funds are U.S.). Allow 60 days for entry of new and renewal subscriptions. For change of address notice, please include label ofmost recent issue or go to www.AgriMarketing.com and update the address. t Copyright 2008 by Henderson Communications LLC. All rights reserved. AGRIMARKETING is a registered trademark and the property of Henderson Communications LLC.No part of this periodicalmay be reproduced or transmitted in any formor by anymeans, electronic ormechan- ical, including photocopying, recording or by any information storage and retrieval system without permission in writing fromthe publisher. t Contributors: No responsibility is assumed for unsolicited materials. t To locate topics and obtain past articles: go to www.AgriMarketing.com and access the “Archived Issues” link. t Periodical postage paid at St. Louis,MO, and additional mailing offices. POSTMASTER: Please send change of address to AGRIMARKETING, P.O.Box 16123, St. Louis,MO 63105. Send Canadian post returns to: AGRI- MARKETING, P.O. Box 25542, London, ON N6C 6B2. Printed in U.S.A. t Canada Post International PublicationsMail Product (Canadian Distribution) Sales Agreement No. 40025490. PRINTEDWITH SOY INK November/December 2008 s AgriMarketing 3 46VIEW FROM THE TOP: DOW AGROSCIENCES’ STAN HOWELL DEPARTMENTS 4 FOR OPENERS 6 AT CLOSING 8 FYI NEWS/AGENCY NEWS 10 MARKETING NEWS 12 ASSOCIATION NEWS 16 AGENCY NEWS 17 MEDIA NEWS 45 UPDATES FOR AGRI-MARKETERS
American Seed Trade Association