by clicking the arrows at the side of the page, or by using the toolbar.
by clicking anywhere on the page.
by dragging the page around when zoomed in.
by clicking anywhere on the page when zoomed in.
web sites or send emails by clicking on hyperlinks.
Email this page to a friend
Search this issue
Index - jump to page or section
Archive - view past issues
Agrimarketing : American Seed Trade Association
growers continually increase their productivity. At Syngenta, our customers have experienced the benefits of this criticalmass.With R&D spending topping $2million a day,wemain- tain a robust pipeline of not only newhybrids and varieties, but also the seed care and crop protection products necessary tomaximize yield potential.We also havemade significant strides in ourmarker assisted breeding program, allow- ing our researchers to access the genetic diversity of our industry- leading germplasmbase faster and more efficiently.Tapping this nat- ural diversity creates hybrids better suited tomeeting tomorrow’s chal- lenges,whether they bewater opti- mization, nitrogen use efficiency or helping prevent development of resistant insects. Modern seed companies also have the geographic breadth to advance newproducts on a vastly accelerated timeline. In addition to winter production, this allows us to learn howproducts performin a variety of environments. Under- standing howa hybrid performs in Iowa, Georgia and Colorado furthers genomics knowledge aswell. Finally, today’s seed leaders real- ize growers have needs beyond seed. The recently expanded Biotechnol- ogy Endorsement exemplifies how today’s larger seed companies can provide newproducts and services that help growers increase yield and reduce risk. INNOVATIONS IN SEED by Dr. Robert Fraley Chief TechnologyOfficer, Monsanto As theworld confronts growing demand for food, fiber and energy,a changing climate and limited natural resources onemight think the future looks bleak. Through globally sus- tainable developments in agricul- ture, however, the picture looks very S different. It’s a future picture in which farmers can both produce more and conservemore. AsASTAcelebrates its 125th anniversary, its continued commit- ment to promot- ing the develop- ment of better seeds to produce better crops for a better quality of life takes on more impor- tance than ever. More than any other sector, agri- culture intersects some of themost difficult challenges facing the planet —climate changes, global food security,andwater availability, to name just a few. Agriculturemust adapt quickly Dr.Fraley in the decades ahead tomeet food and energy needs of a growing pop- ulation,while preserving the natural (more on page 18) From planting to harvest, we take care of your seeds. BASF, the company that brought you Headline® of new agricultural products and next-generation solutions. We have developed a diverse crop protection portfolio, including SeedSolutions™ fungicide, is dedicated to the research , that offers innovative ways to control key seedling diseases, promote healthy plants and increase yield. At BASF, we work endlessly to enhance and ensure greater vitality in the development of your plants, so you get the most out of every acre. Always read and follow label directions. Headline is a registered trademark of BASF. SeedSolutions is a trademark of BASF. ©2008 BASF Corporation. All Rights Reserved. APN 08-01-259-0002
November December 2008