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Agrimarketing : American Seed Trade Association
THE VOICE OF THE SEED INDUSTRY/continued frompage 13 such as conservation, organic produc- tion, regulations and commercial opportunities. The commitment to the diversity ofASTAincludes ongo- ing reviewof dues to equate value and increase participation ofmem- bership.With better communication and outreach to seed dealers and smaller seed companies,ASTAcan continue to address themany needs of itsmembers, bringing value to all. RESOLUTION Increase the responsiveness of ASTA in identifying and resolving issues affecting ASTAmembers. Technology has certainly impacted the seed offered to growers. Technol- ogy also helps the seed industry responds to identifying and resolv- ing issues affectingASTAmembers. ASTAstaff utilizes technology,such as conference calls, tomove issues and expedite results. Divisions and committees are able to interact almost instantaneously,devising strategies, addressing issues, and identifying solutions. These same communication channels are employed to funnel these grassroots activities up to the ASTAOfficers, Executive Committee and the Board of Directors.Meeting “virtually”makesASTAmore responsivewhile savingmoney! STAYCURRENT Keep ASTAstaff “current” in terms of number and skill sets to accom- plish goals in a changing commercial and policy environment. ASTAmembers look to the associa- tion’s staff to keep the ball rolling on the priorities of the seed industry.The structure and staffing levels have been adjusted tomeet the goals of the strategic plan and yet stay consistent with financial resources. This includes recruiting strong talent and building on the talent already in place by updating job descriptions and organizational structure, setting goals and reviewing performance, and identifying opportunities for training. FINANCIAL Continue to strengthen the financial health of the association to achieve andmaintain targeted financial reserves. Fiscal health is never more impor- tant than in the current economic conditions. ASTAhas established a solid budget process developed by gather- ing input fromstaff to divisions to ASTAleadershipwhich is then referred to the Board of Directors for approval.ASTAmaintains a com- plete opennesswithmembership about the association’s budget and financial status. ASTAhas nowachieved its goal for a financial reserve. The Board of Directors approved a reserve policy and strategy,which includes review- ing proposals for leveraging finan- cial health andmember services tied toASTAobjectives. AM
November December 2008