by clicking the arrows at the side of the page, or by using the toolbar.
by clicking anywhere on the page.
by dragging the page around when zoomed in.
by clicking anywhere on the page when zoomed in.
web sites or send emails by clicking on hyperlinks.
Email this page to a friend
Search this issue
Index - jump to page or section
Archive - view past issues
Agrimarketing : American Seed Trade Association
In addition,ASTAhas been developing the tools to better repre- sent the association and the seed industry. Fromthe a newtrade show booth to a public relations software systemto directly communicatewith over 1,200media on a regular basis, ASTAiswell equipped to effectively deliver importantmessages to broad audiences about the seed industry. TRADE Establish and support Seed Association of the Americas (SAA) to improve the effectiveness and value of seed trade among and within countries in the Americas. The SAAhasmade a name for itself over the last year.Not onlywas a part-time executive secretary hired and Brazilmembership secured, SAAtook the first steps toward meeting its goals in phytosanitary matters for import and export. SAA’s PhytosanitaryWorkshop, co-hosted by the Brazilian Association of Seed Producers (ABRASEM), took place in September 2008 in Brazil.Approx- imately 80 participants attended fromSAAmember countries of Argentina, Brazil, Canada, Chile, Mexico, U.S. and Uruguay,aswell as Paraguay and representatives from theNorth American Plant Protec- tionOrganization (NAPPO) and the PlantHealth Committee of the Southern Cone (COSAVE). The workshop successfully brought together public and private sectors to discuss phytosanitary requirements and regulations of trade and howto best facilitate seedmovement throughout theAmericas. MEMBERSHIP Achieve growth in the number; increasingmember involvement and managing the diversity ofmembers (size, geography, crop, etc.) in ASTA. Withoutmembers, an association cannot exist.ASTAis committed to retaining and growing its membership, but also to bringing value to itsmembers.ASTAhas developed a planwhich first focuses on retention andmember satisfac- tion, including increased recruitment activities and the identification of potentialmembers. The value of the association to its members is key.ASTAcontinues to provide value to itsmembers through various channels—timely information throughmeetings, edu- cational programming and opportu- nities formember participationwith policymakers.ASTAalso conducted a 2008Membership Survey to evalu- ate the satisfaction, priorities and benefits of the association as plans are developed for future strategies and activities. ASTAseeks diversity in officers, boardmembers and committee chairs that reflects thewide range of the seed industry and address the needs of thesemembers including polices (more on page 14) American Seed Trade Association Supplement s AgriMarketing 13
November December 2008