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Agrimarketing : June 2015
CAMA UPDATE We DeLIvER POwERfUL wEBsITe 400 PERCENT ONLINE AUDIENCE GROWTH 2011-2014 Farms continue to get bigger and so does our online world. Growth like this means farmers are finding what they need on Producer.com, from classifieds to daily news. Let that growth propel your marketing programs, we’ve got lots of options. ONTARIO NEWS ONTARIO AGRICULTURE UPDATE by Lianne Appleby and Kristy Nudds, Editors, Annex Business Media The issue of most significance in Ontario is a government-mandated reduction of neonicotinoid pesticides amid *research findings that seem to indicate “neonics” are responsible for drastic reductions in bee populations. The Ontario government laid out a strategy that it says will ensure “healthy ecosystems” and a “productive agricultural sector” while reversing the downward trend of pollinator numbers. The plan includes an 80% reduction in acreage planted with neonicotinoid-treated corn and soybean seed by 2017; reduction of over-winter honey bee mortality rate to 15% by 2020; and development of a “comprehensive” action plan for pollinator health. Grain Farmers of Ontario and its members continue to call on the province to work with farmers on the proposed regulations, to avoid “an irreparable blow to agriculture that the Conference Board of Canada has predicted will follow a neonicotinoid ban in Ontario.” * It should be noted that research findings are not all in agreement as to the affect of neonics on pollinator health. Of similar concern is a recent outbreak of high-pathogenic H5N2 avian influenza, identified on three premises in Southwestern Ontario. The Feather Board Command Centre (FBCC) worked quickly and efficiently with the Canadian Food Inspection Agency (CFIA) to set up control zones to restrict the movement of poultry and poultry products. The FBCC also implemented 1-800-667-6929 www.producer.com enhanced biosecurity measures and prohibited poultry producers in the province from attending meetings and visiting board offices. This resulted in the cancellation of the London Poultry Show. As of May 22, the FBCC lifted the prohibition on farmers attending local meetings but broader industry meetings are postponed until mid-month. The two control zones will retain their current status until 26 Agri Marketing s June 2015 released by the CFIA. Under the current schedule, this could occur by the end of this month. BEST OF CAMA 2015 Mark your calendar for November 5, 2015. Join us in Winnipeg, MB, as we celebrate our roots in the heartland of our beautiful nation. Our thanks to Think Shift for developing the creative for the event. Deadline for entries is September 17, 2015, www.bestofcama.com. MEDIA TRAINING UPDATE CAMA Ontario Chapter held an interactive media training giving participants an understanding of how to be effective in social media, tools to deliver your message, and how to answer tough questions. Bernard Tobin, Journalist and Public Relations Specialist, led an engaging discussion that stressed the importance of “Preparation, Confidence and Control” during interviews. Tobin illustrated the significance of knowing your key messages and reinforcing them with confidence. Christina Crowley-Arklie, Press Secretary and Communications Advisor for Ontario’s Agriculture Minister, shared her “SOCIAL” strategy to be effective in social media: Survey landscape, Objective/ strategy, Channels, Ideas/content, Apply/engage, Listen, learn, measure. Leading by being social will extend your story to reach and engage all audiences. AM UPCOMING EVENTS June 23, 2015 CAMA ON Annual Golf & General Meeting, Dorchester, ON June 24, 2015 CAMA AB Olds College Brewery Tours, Olds, AB
AgCareers Canada 2015