by clicking the arrows at the side of the page, or by using the toolbar.
by clicking anywhere on the page.
by dragging the page around when zoomed in.
by clicking anywhere on the page when zoomed in.
web sites or send emails by clicking on hyperlinks.
Email this page to a friend
Search this issue
Index - jump to page or section
Archive - view past issues
Agrimarketing : June 2015
FOCUS: PREMIUMS & INCENTIVES OFFERING VALUE TO THE CUSTOMER Editor’s note:We invited agricultural industry leaders to share their thoughts on the successful use of Premiums & Incentives in their marketing programs. To view a survey of the industry’s usage of premiums and incentive travel go to: http://www.agrimarketingdigital.com/?i id=81960 and turn to page 27. SYNGENTA by Mary Streett DeMers Senior Communications Lead Greensboro, NC A walking, talking billboard, a timesaver or a trinket in the junk drawer? What makes premiums so interesting is not only the diversity of items but the true value they can bring to the business. The use of premium items at Syngenta has been DeMers more targeted in the past few years to encourage engagement with Syngenta representatives and customers at tradeshows, field days and meetings. While there has been less emphasis on incentive travel, our Syngenta field team really engages by sharing insights on customer needs and wants regarding premium items. We then work closely with our preferred premium partner to develop offerings that ensure satisfied customers. It’s a great partnership that further extends our brand exposure and awareness. Caps and headwear continue to be favorites with our growers, influencers and retailers. With a wide price range, universal appeal and great brand recognition, caps work well in all campaign venues. In particular, they help generate interest in our launch brands with potential customers. They are easy to distribute to the field without the hassle of sizing. The active wear category — shirts, jackets — is also very popular especially with the latest performance fabrics and brand drivers such as Nike and Under Armour. 24 Agri Marketing s June 2015
AgCareers Canada 2015