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Agrimarketing : May 2015
2015 NAMA MARKETER OF THE YEAR/ continued from page 48 manufacture, formulate and distribute crop protection chemicals and plant science solutions for agriculture and pest management in the U.S., became a focus for Redhage when he was at FMC. “I represented FMC on the CropLife Communications Outreach Committee,” tells Redhage. “We worked on strategies to help member companies and employees better communicate the value of crop protection products to the consuming public. And, we helped establish a thought-leaders conference for the consumer media, authors, university professors, USDA, and crop protection industry leaders to discuss issues that are critical to providing a safe, abundant supply of food for a growing world population.” Such effort certainly should be recognized, and it has been. Redhage is the recipient of numerous awards including: the University of Missouri Citation of Merit for an ag alumni; NAMA Marketing Communicator of the Year (2008); first winner of the National Association of Farm Broadcasters (NAFB) Plambeck award for radio campaigns; NAMA Dilworth award for innovation (2008); and numerous Best of NAMA awards, including Authority advertising being named Best of NAMA Ad Campaign in 2013. ALL ABOUT FAMILY Now that he’s retired from FMC, Redhage is spending the majority of his energy on his family. “My family is delighted that I have retired and will be able to travel and spend more time with them, especially with our grandsons,” he says. Redhage’s wife, Nell Geisert Redhage, is a retired Public Librarian. Daughter Jody lives in South Orange, NJ, with husband Alan Ferber and grandson, 19-month-old Theo. Jody and Alan are both Musicians. Alan is a Grammy nominee and teaches at New York University. Another daughter, Jill, lives with husband Ben Patton and grandson, 16-month-old Wyatt, in San Francisco, CA. Jill is Senior Editor for the Stanford University alumni magazine, and Ben is in finance for Light Beam, a renewable energy company. Even with the pull to travel to both coasts and enjoy the many interesting stops along the way, Redhage still has energy to spare for his passion of helping students and young professionals. “I’ll continue to serve on the ABEF Board and stay active in the University of Missouri Ag Alumni Board, focusing on fundraising for student scholarships and funding to support student organizations,” he says. His legacy? “I hope to be seen as a mentor for students and young professionals beginning their careers,” he says. “Also, that I was a good listener, that I had a sincere interest in others and worked to help our teams succeed.” AM 50 Agri Marketing s May 2015