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Agrimarketing : May 2015
2015 NAMA MARKETER OF THE YEAR/ continued from page 47 showcase their talents for the chance to win a $10,000 scholarship. Involvement in the program inspired young people to participate in a contest where they sang the United States national anthem. The top four finalists were posted on YouTube as part of a social media campaign. The effort was far-reaching, with 155,000 people casting votes online in 34 states. It not only benefitted young people, but it also improved Anthem sales, marketing and brand awareness. KEY TO SUCCESS To Paul Redhage, a full, diverse background is the key to a long, successful career. He has counselled many young professionals to “be flexible and open to moving with their fledgling careers.” “There’s only change in life,” he explains. “Nothing stays the same. Being flexible and willing to try new things or adapt is critical to long term success. “I’ve worked with livestock feeds, seed businesses, animal health, crop protection, energy products, fertilizers and farmer financing programs for crop protection products. I’ve had company and communications agency experience with publicity, public relations, meeting planning, advertising, database marketing, educational campaigns, web, apps, promotions and overall integrated communications campaigns. I’ve even worked on non-agricultural products. Redhage (l) at the National FFA Convention with 2013 National Anthem Singing Contest winner Noelle Goodson of Fayette, OH, and Tim Thompson, former FMC Anthem Product Manager. That year, the FMC-sponsored "Stand & Be Heard Anthem Singing Contest" received more than 220 video entries from 4-H, FFA, student NAMA and other agricultural education students from 31 states. “Having these wide range of experiences allowed me to see things from the customer’s or other person’s perspective. That approach is the foundation to help put together better strategies to serve customers and team members. And strategies learned in some markets and situations could be adapted and tried in other positions. “Of course, having worked for an advertising agency also helped me better understand how to work successfully with agencies when you’re the client.” SERVICE TO THE INDUSTRY Through all the career moves and Congratulations to Paul Redhage and Clint Lewis from your friends at 48 Agri Marketing s May 2015 experiences, one of the constants for Redhage has been his involvement with the NAMA. He joined the organization in 1974. “I first served as the Iowa Chapter Awards Banquet Chairman in the days when 16-slide projector shows were a ‘big deal,’” he says. “Then, I continued attending NAMA events when I joined Elanco, served as Chapter Awards Banquet Chairman when I was at Kenrick, and stayed active in the Carolinas-Virginia NAMA Chapter while working in Research Triangle Park, NC.” After moving to FMC and Philadelphia, Redhage served as Chapter Program Chair for the local chapter and National Chair for the NAMA Professional Recognition Committee. He joined the NAMA Executive Committee in 2008 and became NAMA National President in 2013. He now serves on the AgriBusiness Educational Foundation (ABEF) Board. Redhage also currently serves on the University of Missouri Agricultural Alumni Board and has worked with Mizzou students and faculty to help reinstate the University of Missouri Student NAMA Chapter after the school was without a chapter for a few years. CropLife America, a crop protection association representing companies that develop, (more on page 50)