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Agrimarketing : May 2015
AGENCY NEWS Daily Updates on www.AgriMarketing.com McCormick Company announces it has become one of the founding partners in an organization named sandbox. McCormick PresidentMark Perrin reports, “Sandbox is a new model in the agency business, one composed of mid-size, non-competitive, specialized partner agencies. It has one object: to leverage collaboration across the partners to deliver to our clients the highest level of strategic, integrated solutions, supported by measurable results.” The other agencies who have joined sandbox are: Sweitzer White Woodruff Sweitzer acquires Confluence Marketing. As part of the acquisition, Confluence Marketing will take the name Woodruff Sweitzer. All current Confluence employees will be retained, and new employees will be added. Confluence Pres and Owner Tim McKimjoins the Woodruff Sweitzer Exec team as Exec VP. Steve Sweitzer, Chief Creative Officer and Agency Principal, retires. Creative leadership now will be handled by Justin White, VP, Creative Dir, U.S. and Alita Gonzalez, Creative Dir, Canada. Before joining Woodruff Sweitzer in 2004, Sweitzer had worked for TBWA ChiatDay, Hal Riney & Partners and Fallon. Jena Swanson joins Filament Marketing, LLC as Sr Mktg Mgr. She had been with Bader Rutter and has been with Central Livestock Association/CRI. Cosmo Mariano joins Quarry as its Practice Lead, SiriusDecisions Methodologies. It’s a new role at Quarry, which assures clients amplified and accelerated growth when launching new products, targeting new buyers, expanding into new markets, seeking greater productivity and improving customer experience. Mariano May 2015 s Agri Marketing 13 • GA Communications Groupwhich specializes in health care products and brands with primary offices in Chicago and Los Angeles, • One Advertisingwhich specializes in consumer brands and digital and is located in Toronto, and • Underlinewhich specializes in digital and is located in New York City. Perrin says, “McCormick’s leadership team does not change nor do our employees change. But collaborating with these agency partners, our breadth and depth of strategic, creative and digital capabilities have greatly multiplied.” McCormick also announces it relocates its Indianapolis office to a newly renovated space in the historic Old Trails Building at 309 W. Washington Street across the street from the IN State Office Complex. AM Michael Palmer joins the agency as Exec Creative Dir. His appointment comes after longstanding Chief Creative Officer Jay Fournier announced his retirement from the agency after 26 years. Palmer had been VP/Creative Dir at Launch. Stacy Burmeister joins MorganMyers’Waukesha, WI, office where she serves as a Mktg Svs Coordinator. AM Swanson