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Agrimarketing : May 2015
FYI NEWS & NOTES USFRA BOARD MEETS Daily Updates on www.AgriMarketing.com AGRI MARKETING ADVISORY BOARD The U.S. Farmers & Ranchers Alliance, which is composed of 80 ag organizations and industry working to engage consumers who have questions about how food is grown, recently had its Board meeting at DuPont Pioneer’s offices in Johnston, IA. (L to R) USFRABoard Chairwoman Nancy Kavazanjian, United Soybean Board; USFRA Vice Chairman Brad Greenway, Nat’l Pork Board; Iowa Governor Terry Branstad; USFRA At-Large Board member Lisa Lunz, Nebraska Soybean Board; USFRA Secretary Mike Geske, Nat’l Corn Growers Assn; USFRA Treasurer Dawn Caldwell, Nat’l Cattlemen’s Beef AssnFederation of State Beef Councils, and USFRA At-Large Board member Todd Frazier, DuPont Pioneer. AAEA/NAMA RECEPTION The Agri Marketing magazine’s Editorial Advisory Board met in conjunction with theNational Agri-Marketing Association’s Conference held last month in Kansas City, MO. The Board annually reviews the magazine’s editorial format and articles, services and provides new ideas. Seated (l to r) Beth Burgy, broadhead; Erika Osmundson, AgCareers.com; Pat Morrow, BASF, and Diane Martin, Rhea + Kaiser. Back row (l to r) Dan Danford, Case IH; Tommy Jones, Krone; Jim Farrell, Farmers Nat’l Co.; Jeff Hartz, Wyffels Hybrids; Sara Steever, Paulsen; Jane Slusark, DuPont Pioneer, andDavid Pinon, representing Sygnenta’s Wendell Calhoun. EDITORIAL, ADVERTISING ETHICS The American Agricultural Editors’ Association (AAEA) and National Agri-Marketing Association (NAMA) jointly held a reception for its organizations’ members attending the Commodity Classic held in Phoenix, AZ, last March. Hosting the reception were (l to r) AAEA President Kurt Lawler, Editor of Corn & Soybean Digest magazine; AAEA Exec DirDen Gardner, Debbie Brummel, NAMA, and NAMA President Marvin Kokes, Sr VP, Nat’l Cattlemen’s Beef Assn. This group of veteran communicators presented their views at the panel discussion “Ads In Crosshairs: Editorial & Advertising In This New Multimedia Age” at the National Agri-Marketing Association’s Conference held last month in Kansas City, MO. (L to R) Scott McClure, Brighton Agency; Greg Horstmeier, DTN/The Progressive Farmer; Holly Martin, High Plains Journal; Wally Snyder, American Advertising Federation, and Doug Reynolds, DuPont Pioneer. Topics discussed included native advertising, advertorials, placement of ads, advertiser demands and product claims. The panel agreed there is a need for continued conversation between advertising and editorial groups on the ever-changing multimedia advertising platforms. AM 8 Agri Marketing s May 2015