by clicking the arrows at the side of the page, or by using the toolbar.
by clicking anywhere on the page.
by dragging the page around when zoomed in.
by clicking anywhere on the page when zoomed in.
web sites or send emails by clicking on hyperlinks.
Email this page to a friend
Search this issue
Index - jump to page or section
Archive - view past issues
Agrimarketing : April 2015
FOCUS ON: AGRICULTURAL AND RURAL BROADCASTING NEW AGRICULTURAL NETWORKS LAUNCHED Editor’s note: These entrepreneurs and veteran ag communicators have successfully launched new ag-oriented radio networks in the past few years. AGNET WEST RADIO NETWORK by Gary Cooper, AgNet Media, Inc. We’ve been asked why we went 2,000 miles away from our southeastern U.S. roots to California to start another farm radio network —AgNet West. There are many similarities that are unique in more ways than one that makes good sense for us to have done this. For one, both regions have many specialty crops and a huge diversity of agricultural production. Reporting for producers of these types of crops can be very different than traditional farm radio in regions like the Midwest for example. As with our other states of Cooper coverage, we strive to serve all the key markets of agricultural production in California with a very localized, strategic, relevant and targeted program lineup that is unique for those crops and production areas. In 2012 during the initial setup of the network, AgNet West was quickly rooted with affiliate stations in the top dozen or so production areas, including coverage in all the key “valleys” of production in this number one agricultural producing state. The network’s initial group of daily headlines was later complimented with an hour feature ag news program, “Farm City Newsday”, which began airing in the Central Valley on one station in January 2014. AgNet West presently airs its core of daily headlines on all 17 affiliate stations, in prime morning and mid day airtime slots. The “Farm City Newsday” hour also now airs each weekday morning on half of the network’s affiliates, in April 2015 s Agri Marketing 59 addition to the same stations airing the headline reports during other day parts. And while California has had farm broadcasting services in the past, times and technologies have changed a good deal and the days of checking a single national “news line” or two and reformatting generic farm news for such a diversified market are behind us. (more on page 60)