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Agrimarketing : April 2015
BEST OF NAMA Specialty PR Campaign CLIENT: Purina Animal Health, Gray Summit, MO — Kiley Heckman AGENCY: Colle+McVoy/Exponent PR, Minneapolis, MN — Sarah LeBeau MESSAGE: Purina is donating $125,000 to feed rescue horses, and you can help them make it to their $150,000 goal. AUDIENCE: Horse owners, shelters, adopters and the internal Purina sales force MERIT: Sygenta Turf / G&S Business Communications NATIONAL FINALISTS: Diamond Pet Foods / Woodruff Sweitzer Zoetis / archer>malmo Companion Animal Health or Turf and Ornamental Campaign CLIENT: AMVAC, Keller, TX — Jeff Alvis AGENCY: Woodruff Sweitzer, Kansas City, MO — Katana Ewbank MESSAGE: The AMVAC Environmental Products Group is a supporter of the AMCA. AUDIENCE: Researchers, educators, industry representatives and students MERIT: Zoetis / Bader Rutter NATIONAL FINALISTS: Zinpro / Woodruff Sweitzer Zoetis / Bader Rutter WinField / Colle+McVoy (2) Arysta LifeScience / Woodruff Sweitzer Zoetis / archer>malmo Thanks to John Deere! Producers Choice CLIENT: Unverferth Manufacturing Co, Inc., Kalida, OH — Jerry Ecklund AGENCY: McCormick Company, Johnston, IA — Melissa Sudman MERIT: Cattlemen’s Beef Board / McCormick Company for providing the commemorative model at NAMA’s 2015 Agri-Marketing Conference www.AgriMarketing.com 52 Agri Marketing s April 2015