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Agrimarketing : April 2015
BEST OF NAMA Tablet Apps CLIENT: Monsanto, St. Louis, MO — Cynthia Tipton AGENCY: HughesLeahyKarlovic, St. Louis, MO — Sara Martini MESSAGE: Genuity’s Rootworm Manager app is a resource to provide information on how to apply the best management practices against this pest. AUDIENCE: Corn growers MERIT: Monsanto / HLK NATIONAL FINALISTS: Zoetis / Bader Rutter (2) Nufarm Americas Inc. / Elle AlexanderDesign/MustangRED Communications Specialty Advertising Campaign CLIENT: Merial Limited, Duluth, GA — Rebecca Peskin AGENCY: Sullivan Higdon & Sink, Kansas City, MO — Seth Gunderson, Joe Wilper. Justin Billet, Staci Meyer and Lori Whetter MESSAGE: Being competitive in equestrian sports takes a lort of hard work. The hard work will not reach its full potential If the horse doesn’t feel well due to equine stomach ulcers. AUDIENCE: Competitive horse owners MERIT: Boehringer Ingelheim Vetmedica, Inc. / Circa Healthcare NATIONAL FINALISTS: WinField / Colle+McVoy (2) Ceva Animal Health / Diamond Merckens Hogan Helena Chemical Company / Charleston|Orwig April 2015 s Agri Marketing 51