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Agrimarketing : April 2015
BEST OF NAMA Events — Internal CLIENT: Illinois Soybean Association, Bloomington, IL — Amy Roady AGENCY: MorganMyers and Anderson & Associates, Waukesha, WI — Sarah Duwe MESSAGE: To celebrate the Illinois Soybean Association’s (ISA) 50th anniversary and the past 100 year of Illinois soybean production. AUDIENCE: Past and present ISA leaders, government contacts, associations, industry parterners and media MERIT: CHS Inc. / Albarella Design/In-house, Media/Bertelsen Copywriting NATIONAL FINALISTS: Monsanto / Brighton Agency Company & Association Newsletters — External to Farmers & Growers CLIENT: Dow AgroSciences, Indianapolis, IN — AGENCY: Bader Rutter, Brookfield, WI — Erik Johnson MESSAGE: To increase awareness and understanding of Dow AgroScience’s Range & Pasture products. AUDIENCE: Range & Pasture Steward readers, dealers, distributors, agencies, county and university personnel MERIT: DuPont Crop Protection / Exponent PR NATIONAL FINALISTS: Monsanto / HLK Krone North America / In-house Almond Board of Calfornia / broadhead. Monsanto / McCormick Kinze Manufacturing / Lessing-Flynn Advertising WinField / Exponent PR Company and Association Newsletters — External Directed to Dealers & Distributors CLIENT: DuPont Pioneer, Johnston, IA — Bill Lloyd AGENCY: The Lacek Group, Minneapolis, MN — Alan Bell MESSAGE: Pioneer’s newly redesigned ProAction newsletter supports improved professionalism of Pioneer agents while providing sales representatives information to help with customer servcie. AUDIENCE: DuPont Pioneer sales representatives and sales associates MERIT: Illinois Soybean Association / MorganMyers NATIONAL FINALISTS: DuPont Crop Protection with Exponent PR / Exponent PR Monsanto / HLK Paulsen / In-house Novus International / Kenna B. Rathai Communications and Feature Group USA Company and Association Magazines — External CLIENT: Wisconsin Milk Marketing Board, Madison, WI — Heather Porter Engwall AGENCY: Stephan & Brady, Inc., Madison, WI — Megan Bykowski MESSAGE: To raise awareness for Wisconsin cheese. AUDIENCE: Consumers MERIT: AMVAC / Woodruff Sweitzer NATIONAL FINALISTS: CHS Inc. / Colle+McVoy/Exponent PR Case IH / IDEAg Group LLC The Mosaic Group / broadhead. John Deere Ag & Turf Marketing / John Deere April 2015 s Agri Marketing 47