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Agrimarketing : April 2015
BEST OF NAMA News Release — Ag Media CLIENT: Zoetis, Florham Park, NJ — Jillian Spector AGENCY: Bader Rutter, Brookfield, WI — Kristina Hopkins MESSAGE: To introduce an approach to calf and heifer management that focuses on lifetime productivity. AUDIENCE: Dairy trade media editors and ag editors, dairy veterinarians and dairy producers MERIT: Verdesian Life Sciences / Kenna B. Rathai Communications NATIONAL FINALISTS: DuPont Crop Protection with Exponent PR / Exponent PR Zoetis / Bader Rutter Rabo AgriFinance / In-house Syngenta / G&S Business Communications WinField / Exponent PR (2) DuPont Crop Protection / Exponent PR News Release — Consumer Media CLIENT: AdFarm, Kansas City, MO — Beth Davis AGENCY: In-house MESSAGE: To create exposure of AdFarm’s office relocation throughout Kansas City’s business community. AUDIENCE: Kansas City businesses/organizations MERIT: Illinois Soybean Association / MorganMyers NATIONAL FINALISTS: U.S. Apple Association / Harvest PR & Marketing Events — Customer CLIENT: USA Pears, Milwaukee, OR — Brittany Wilmes AGENCY: Harvest PR & Marketing, Minneapolis, MN — Amy Wood MESSAGE: To educate consumers about the bounty of Northwestgrown fresh pears, including varieties, usages and ripening/handling practices. AUDIENCE: Local and national food media, bloggers and Feast Portland attendees MERIT: WinField / Colle+McVoy/Exponent PR NATIONAL FINALISTS: Beck’s Hybrids / In-house Bayer CropScience / MacLaren McCann Rabo AgriFinance / In-house (2) Bayer CropScience / Porter Novelli Monsanto / McCormick Company Nebraska Soybean Board / FLM+ Chemtura AgroSolutions / Charleston|Orwig Events — Media CLIENT: Bayer CropScience, Research Triangle Park, NC AGENCY: Porter Novelli, Atlanta, GA — Catharine Montgomery MESSAGE: To communicate to the public the importance of Bayer’s Bee Care Center grand opening by increasing their understanding of why bee health is a priority for Bayer. AUDIENCE: Growers, beekeepers, researchers, associations, retailers and Bayer employees MERIT: Bayer CropScience / Porter Novelli and Mastermind NATIONAL FINALISTS: Bayer CropScience / Charleston|Orwig BASF / PadillaCRT John Deere / BCS Communications Boehringer Ingelheim Vetmedica, Inc. / BCS Communications Case IH / Bader Rutter U.S. Dept. of Agriculture, Animal and Plant Health Inspection Service, Legislative and Public Affairs / broadhead. 46 Agri Marketing s April 2015