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Agrimarketing : April 2015
BEST OF NAMA Producer or Company-funded Public Relations Program to Consumers CLIENT: Illinois Farm Families, Bloomington, IL — Linda Olson AGENCY: Morgan Myers, Waukesha, WI — Judy Rupnow MESSAGE: To improve Illinois consumer confidence in and trust of Illinois farmers and their farming practices. AUDIENCE: Chicago area mothers, Illinois non-farm consumers and farmers MERIT: U.S. Dept. of Agriculture, Animal and Plant Health Inspection Services, Legislative and Public Affairs / broadhead. NATIONAL FINALISTS: U.S. Apple Association / Harvest PR & Marketing Southern Peanut Growers / Harvest PR & Marketing U.S. Farmers & Ranchers Alliance / Ketchum Bayer CropScience / Porter Novelli CHS Inc. / Albarella Design/Upper Crust Culinary Stone Seed Group / Brighton Agency Farm Journal Foundation / Charleston|Orwig Minnesota Pork Board / broadhead. News or Feature Article — Consumer Media CLIENT: U.S. Dept. of Agriculture, Animal and Plant Health Inspection Service, Legislative and Public Affairs, Riverdale, MD — Rhonda Santos AGENCY: broadhead., Minneapolis, MN — Natalie Hoover MESSAGE: To promote Tree Check Month to families as a way they can get involved in fighting the Asian longhorned beetle. AUDIENCE: Families, children MERIT: CLAAS of America / Confluence Marketing NATIONAL FINALISTS: AgStar Financial Services / In-house Agriculture Council of America / BCS Communications Verdesian Life Sciences / Osborn Barr American Lamb Board / Harvest PR & Marketing News or Feature Article — Trade Media CLIENT: Syngenta, Greensboro, NC — Mary Streett DeMers AGENCY: G&S Business Communications, Raleigh, NC — Karyn Ostrom MESSAGE: To inform the AgProfessional readers about the premise and grower requirements relating to the Water Intelligent Irrigation Platform. AUDIENCE: AgProfessional magazine readers MERIT: Bayer CropScience / Rhea + Kaiser NATIONAL FINALISTS: John Deere / In-house Land O’Lakes Animal Milk Products Company / Filament Marketing, LLC WinField / Exponent PR Verdesian Life Sciences / Osborn Barr Arm & Hammer Animal Nutrition / Charleston|Orwig (2) Monsanto / Osborn Barr Syngenta / G&S Business Communications Persuasive Writing CLIENT: U.S. Apple Association, Vienna, VA — Wendy Brannen AGENCY: Harvest PR & Marketing, Minneapolis, MN — Eric Davis MESSAGE: To increase consumer awareness and consumption of apples and apple products. AUDIENCE: Chefs and consumers MERIT: Monsanto / McCormick Company NATIONAL FINALISTS: Illinois Soybean Association / MorganMyers Dow AgroSciences / Bader Rutter CHS Inc. / In-house FMC Corporation / Swanson Russell WinField / Exponent PR 44 Agri Marketing s April 2015