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Agrimarketing : April 2015
BEST OF NAMA Advertorials CLIENT: DuPont Crop Protection, Memphis, TN — Laura Svec AGENCY: Exponent PR, Minneapolis, MN — Brittany Voss MESSAGE: DuPont herbicides and insect control products can help prevent insect resistance issues and improve crop yield. AUDIENCE: Corn, coton, soybean and tobacco growers in the mid-South MERIT: John Deere Financial / Two Rivers Marketing NATIONAL FINALISTS: WinField / Colle+McVoy Illinois Soybean Association / MorganMyers Valent U.S.A. Corporation / archer>malmo DuPont Crop Protection / Exponent PR Monsanto / Osborn Barr United Soybean Board / Osborn Barr Purina Animal Nutrition / Filament Marketing and Distillery Design Studio Radio — Single CLIENT: Bayer CropScience, Calgary, AB — Derrick Rozdeba AGENCY: MacLaren McCann, Calgary, AB — Noel Blix MESSAGE: Liberty herbicide is a great way to regain control of the toughest resistant weeds in a canola crop with no yield sacrifice. Patient: Yeah Doc, I think there’s a problem with my ah ... ’em ... equipment. Doctor: So, you’ve said. Well, you’re hose is clear. No nozzle issue. Droplet size is optimal and your spray angle is exemplary. Patient: So what’s the ... Doctor: Your sprayer is not the problem. It’s what you’ve been spraying. Patient: Ohhhh ... so my poor control is ... Doctor: Resistance. Fraid so. But not to worry we’re going to put on Liberty Herbicide so you can maintain high canola yields and effectively manage resistant weeds. Here, (paper ripping) take this to your local retailer. Patient: Thanks, Doc! AUDIENCE: Growers, retailers and agronomists in all canola growing soil zones MERIT: Verdesian Life Sciences / Osborn Barr NATIONAL FINALISTS: Monsanto / Osborn Barr Valent U.S.A. Corporation / archer>malmo (2) Fertizona / broadhead. Syngenta / Martin Williams Beck’s Hybrids / In-house (2) Bayer CropScience LP / BBDO Atlanta Radio — Series CLIENT: Land View, Inc., Okemos, MI — Frank Owen AGENCY: broadhead., Minneapolis, MN — Cliff Owen MESSAGE: Rice growers AUDIENCE: California rice growers MERIT: DuPont Pioneer / The Lacek Group NATIONAL FINALISTS: Boehringer Ingelheim Vetmedica, Inc. / broadhead. Beck’s Hybrids / In-house DuPont Pioneer / The Lacek Group (2) New Holland Agriculture / Charleston|Orwig Horizon Ag / The Brighton Agency Hoegemeyer Hybrids / broadhead. Valent U.S.A. Corporation / archer>malmo plants. Destroyer of monsters. Series continues ... play it safe and call your local IAP dealer to get your hands on some Power Line Primer. Trust me, it’s the only reason the Rice Ness Monster never got its hands on you. Power Line Printer ... defender of rice was. The beast ate rice plants like a vulture eats road kill. I knew there was only way to get rid of it. Power Line Primer. I had the growers add it their fertilizer to help their plants reach their max potential. In no time the rice patties were thick with healthy crops. There was nowhere for the Rice Ness Monster to hide and it vanished like a one legged chicken in a fox den. Now you might think this is a tall tale, but Narrator: Some say the Rice Ness Monster was make believe, but I’m here to tell you that it was as real as my toothless grandma. I was a scientist/detective sent to investigate what was wiping out the rice patties across the Valley. One night I was on a steak out and there it Television — Single or Series CLIENT: Syngenta, Minnetonka, MN — Bev Larson AGENCY: Martin Williams, Minneapolis, MN — RaeAnne Tracey MESSAGE: I’ll never stop looking for the right path. And the right seed. The next generation of farming has spoken. AUDIENCE: Growers MERIT: Syngenta / Martin Williams NATIONAL FINALISTS: New Holland Agriculture / Charleston|Orwig GROWMARK, Inc. / Rhea + Kaiser John Deere / In-house CHS Inc. / Colle+McVoy Syngenta / Martin Williams Bayer CropScience / Rhea + Kaiser Mycogen Seeds/ Bader Rutter Idaho Potato Commission / Evans, Hardy + Young, Inc. Verdesian Life Sciences / FLM+ 34 Agri Marketing s April 2015