by clicking the arrows at the side of the page, or by using the toolbar.
by clicking anywhere on the page.
by dragging the page around when zoomed in.
by clicking anywhere on the page when zoomed in.
web sites or send emails by clicking on hyperlinks.
Email this page to a friend
Search this issue
Index - jump to page or section
Archive - view past issues
Agrimarketing : April 2015
BEST OF NAMA JUDGING THE INDUSTRY’S BEST OF THE BEST E very year in February the industry’s best work is on display during the National Best of NAMA judging. It is a challenging process to view approximately 500 entries in one day. The judging was made easier this year by the ability to pre-judge some of the broadcast and web entries via an extranet site developed for NAMA by Paulsen Marketing. On site and online, 25 judges had the difficult task of picking the best of 497 entries. The Best of NAMA, sponsored by the National Agri-Marketing Association, honor the best in agricultural marketing communications. Both companies and agencies submit their work for this competition, which is one of the tools used to evaluated creative marketing communications and public relations success in the industry. REGIONAL AWARDS The regional awards process began in October of 2014. Companies and agencies entered their work to the regional competition. Part of the regional entry fee was in turn, returned to the chapter where the person submitting the entry is a member. Entries were then judged in one of six different regions. Overall there were 1,355 entries in the six regions with almost 50 judges participating. These entries were evaluated over a two-day period in November in Kansas City. Regional judges were required to have at least three years of industry experience. NATIONAL AWARDS First place and merit winners from each region were then eligible to advance to the national competition. National judges were required to have five years of industry experience. Judges determine first place and merit winners in advertising and public relations. First place entries are then eligible for Best of Show awards, presented in the BEST OF NAMA NATIONAL JUDGES Kori Conley, Bader Rutter Paul Diamond, DMH Jacob Edenfield, Osborn Barr Toni Edinger, HughesLeahyKarlovic Steven Engle, Engle Creative Solutions, LLC Katana Ewbank, Woodruff Sweitzer Hannah Gardner, Osborn Barr Lindsay Graber, Livestock Marketing Association Michael Gustafson, Deer's Landing Communications Erica Guthrie, McCormick Company Jim Haist, Rhea + Kaiser Jeff Hartz, Wyffels Hybrids John January, Sullivan Higdon & Sink Allyssa Kennedy, Bader Rutter Scott Lynn, Woodruff Sweitzer Ann Mann, CHS Inc. Laura Mayfield, McCormick Company Tug McTighe, Callahan Creek David Molho, Brighton Agency Ed Salem, Swanson Russell Doug Salva, Salva O'Renick Marcy Tessmann, Charleston|Orwig, Inc. John Walker, broadhead. Lori Wohletz, Colle+McVoy areas of Advertising and Public Relations. For the fourth year contestants could enter the “Producer’s Choice” category for single page ads. Ads in this category were judged online by producers in the program conducted by Readex Research and sponsored by Penton Farm Progress. All awards will be presented at the Agri-Marketing Conference and Trade Show in Kansas City on April 15. Special thanks to all the judges and companies that participated! AM Download the Agri Marketing App! News. Weather. Prices. Penton Farm Progress Editors’ blog Go to the Apple or Google store to install your Agri Marketing app! 22 Agri Marketing s April 2015 AM