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Agrimarketing : April 2015
People in Perspective PEOPLE IN PERSPECTIVE: A POSITIVE OUTLOOK FOR THE AG INDUSTRY by Bonnie Johnson, Marketing Associate, AgCareers.com Agri Marketing and AgCareers.com have brought you the Scoop on Recruiting column for nine years. In the ever changing world of marketing and agriculture, we thought it was time for an updated title to more accurately reflect the scope of information shared. The newly titled “People in Perspective” column takes into account the very important 5th “P” of the marketing mix — people. In addition to your customers, PEOPLE refers to the staff of your organization, all of which are essential to its success. Hiring the right people, then providing the necessary training, guidance, compensation and rewards enables an organization to grow and prosper. This column is aimed at helping organizations to do just that. JOB OUTLOOK The outlook for the agricultural industry is fantastic and AgCareers.com is excited to release the “2014 Agribusiness Job Report” to showcase the depth of opportunities for people in our industry. Agriculture companies are looking to fill job openings with qualified Upcoming AgCareers.com EVENTS North American Ag & Food HR Roundtable August 4-6, 2015 St. Louis, MO Military Recruitment Add-On Workshop August 6, 2015 St. Louis, MO For details and to register, visit www.AgCareers.com or e-mail: email@example.com. talent and candidates are increasingly considering opportunities in the ag industry through AgCareers.com. The report TOP TEN CAREER TYPES found that the number of jobs posted on AgCareers.com increased by 15% in 2014, to nearly 65,000 North American jobs. The largest number of jobs was posted in the Midwest region of the United States, followed by the West and South. An analysis of jobs posted on AgCareers.com highlights the variety of positions available in ag-related fields. Job listings on AgCareers.com are categorized by industry type and career type. Employers can categorize their jobs in one of 25 different agricultural industry types identified by AgCareers.com. Jobs posted ranged in industry type, which appeal to a large audience of candidates. When we look across all regions, input retail, cooperative and related crop services was the leading industry type with more than 9,000 positions posted in 2014, followed by equipment, manufacturing and technical. Employers also categorize job listings by selecting one of 42 different career types. Jobs were from a wide variety of career types. The top four career types are found in many of the industry types in agriculture. The remaining career types in the top ten illustrate the variety of positions available on AgCareers.com. 1. Sales/Retail 2. Operator/General Laborer 3. Operations 4. Manufacturing/Production 5. Custom Applicator/Pest Control 6. Farm & Ranch Operations/Herdsperson/On Farm 7. Accounting/Finance/Asset Management 8. Technican 9. Maintenance/Repair 10. Agronomist CANDIDATES There was also a rise in the number of applications going through the site, with more than 12,000 applications processed each month on average. AgCareers.com collects data on applicants’ education level, years of experience, current occupation and more. Seventy-two percent of North American applicants had a bachelor’s degree or higher. AgCareers.com draws applicant traffic from a wide range of majors and occupations both inside and outside of the agricultural industry. AgCareers.com asked applicants for their education discipline or major. The majority of applicants had an ag-based degree (68%). AgCareers.com also asked applicants for their current or most recent occupation. The majority of applicants were in ag occupations (60%). AgCareers.com is not only a resource for new college graduates, but also for professionals who have a more established career history. More than half of job seekers had greater than five years of experience. Download a free copy of the full “Agribusiness Job Report” by visiting www.AgCareers.com and clicking on Employers>Market Research. A separate Canadian edition is also available. AM April 2015 s Agri Marketing 19