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Agrimarketing : April 2015
FYI NEWS & NOTES IOWA NAMA CHAPTER Daily Updates on www.AgriMarketing.com AGRI-PULSE’S DC EVENT Agri-Pulse Communications drew a record crowd for the “Farm to Fork Politics” panel discussion as the kickoff of the 2015 Ag Day activities in Washington, DC. The program featured (l to r) Congressman Rodney A group of visiting agency executives attended the Iowa National Agri-Marketing Association’s “Best of NAMA” event held last month at the World Food Prize building in Des Moines, IA. (L toR) are Paulsen’s Sara Steever andGreg Guse, Sioux Falls, SD; Colle+McVoy’s Phil Johnson and Martin|William’s Tim Burke both of Minneapolis. Behind them is a portrait of the World Food Prize founder Dr. Norman Borlaug, the Father of the Green Revolution. NFL FOOTBALL PLAYER NOW FARMS Davis (R-IL); Sara Wyant, Agri-Pulse, Bill Horan; Truth About Trade & Technology; Paul Sauder, Sauder’s Eggs; David Fischhoff, Climate Corporation, and Ronnie Green, University of Nebraska. The event included a special video tribute to Ambassador Clayton Yeutter (inset) for his contributions to agriculture and trade. During his career, Yeutter has been President/CEO of the Chicago Mercantile Exchange, U.S. Trade Representative, Secretary of Agriculture and Chairman of the Republican National Committee. NATIONAL COLLEGIATE CONGRESS Jason Brown (center) and a group of ag communicators gather following his presentation at Bayer CropSciences’ 10th Annual Ag Issues Forum held last month in Phoenix, AZ. He played for the NFL’s St. Louis Rams but at the age of 27, Brown says he wanted to do something that would make “a greater impact for humanity,” so he bought 1,000 acres of land in his home state of North Carolina and began to farm. Among other crops, he raises sweet potatoes which he donates to area food pantries and churches. Local people assist in the raising and harvesting of the crop making them aware of agricultural practices. Brown announced he will donate sweet potato seed to anyone who wants to host a similar project. 8 Agri Marketing s April 2015 TheNational Collegiate Congresswas held at Dow AgroSciences, Indianapolis, IN, and brought together 50 students involved in agriculture, ag communications, animal sciences, and agri-business to learn more about the trends and approaches to advocating agriculture to people off the farm and in consumer settings. One panel included four non-ag students who discussed their thoughts and beliefs about food production. One key take away from the panel is that there is a lot of emotion around the topic of food and agriculture; being able to connect with consumers requires more than just science and facts. Sponsors of the event includedDow AgroSciences, Tyson Foods, Alltech, Farm Credit, National Pork Board, Animal Agriculture Alliance, Charleston|Orwig, National FFA, Cause Matters and Truffle Media. AM