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Agrimarketing : March 2015
AGENCY NEWS Land O’Lakes, Arden Hills, MN, is acquiring the assets of FLM+, headquartered in Columbus, OH, a leading marketing communications and strategic consulting company with expertise in the agribusiness and rural community sector. The organizations report the acquisition aligns the growth strategies of both companies in serving the agricultural industry. “Land O’Lakes, together with its member cooperatives, is working to build the talent and provide the necessary resources to fully participate in this great growth industry of food and agriculture,” says Chris Policinski, Pres and CEO of Land O’Lakes, Inc. “This partnership with FLM+ will provide valuable resources within our federated co-op system to drive the growth of our memberowners.” Daily Updates on www.AgriMarketing.com FLM+ will become a wholly owned subsidiary of Land O’Lakes, Inc. The company will retain its employee base after closing, which is scheduled for the second quarter of the year. The marketing communications and consulting services FLM+ delivers to their commercial and producer-funded clients will also be available to Land O’Lakes, Inc. member co-ops to help them better meet their own growth goals and respond to emerging market opportunities. Rob McClelland FLM+ President and CEO says, “This new partnership will only accelerate our commitment to positively impact our valued clients. We’re honored and excited to become part of the Land O’Lakes family.” Steve Koep joins Clutch+ Business Advisors as Partner. He had been with AGCOand has been with Case IHand Ag Chem Equipment Co. Koep Martyn Dean joins Rhea + Kaiser as Senior VP, Exec Creative Dir. He has been with Cogent Elliot, AMV BBDO, EuroRSCG London, OgilvyOne Worldwide, Razorfish and EuroRSCG. The U.S. Custom Harvesters names Lamp Public Relations & Marketing as its strategic planning development partner team through June 2016. Lamp will help the organization continue strategic discussions and move towards developing, adopting and implementing a strategic plan for 2016-2020. Lessing-Flynn promotes Jordan Beynon to Acct Dir from Project Mgr. AM To receive breaking Agri Marketing news Alerts via text, sign up at: http://alerts. agrimarketing.com/ or text AGRI to 283342. 14 Agri Marketing s March 2015
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