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Agrimarketing : March 2015
MARCH 2015 VOLUME 53 NUMBER 2 WHOLE NUMBER 562 8 THE SCOOP ON RECRUITING: IS YOUR INTERN PROGRAM READY? 16 DAIRY INDUSTRY ROUNDUP 21 INSIGHTS FROM PURDUE: HIRING A SALESPERSON 22 COVER STORY: BASF: CELEBRATING 150 YEARS! 26 BASF’S PAUL REA 26 BASF: CHANGING THE FACE OF AG 32 CAMA UPDATE: SASKATCHEWAN NEWS 33 NATIONAL NAMA NEWS 35 REGIONAL BEST OF NAMA RESULTS 46 VIEW FROM THE TOP: ASSOCIATION OF EQUIPMENT MANUFACTURERS 46 ASSOCIATION OF EQUIPMENT MANUFACTURER’S CHARLIE O’BRIEN DEPARTMENTS 4 FOR OPENERS 6 AT CLOSING NEWS 10 MARKETING NEWS 12 MEDIA NEWS 14 AGENCY NEWS 15 ASSOCIATION NEWS 45 CALENDAR/AD INDEX On the Front Cover: BASF Product Manager Jennifer Holland, Ph.D. She embodies the spirit of BASF with regards to research, future opportunities and commitment to diversity in company leadership. is proudly associated with: AGRI MARKETING (ISSN No. 0002-1180), the magazine serves agribusiness management, marketing, sales and communications managers, their ad/pr agencies, ag trade associations and the ag media. Published monthly except combined issues Jan/Feb, July/August, Nov/Dec and semimonthly in Dec (annual Marketing Services Guide) by Henderson Communications LLC, P.O. Box 396, Adel, IA 50003. Phone: 515/954-8381; www.AgriMarketing.com. t Subscriptions: U.S., Canada and Mexico: 1-year: $49, 2-year: $85; All other countries: 1-year: $82, 2-year: $140 (all funds are U.S.). Allow 60 days for entry of new and renewal subscriptions. For change of address notice, please include label of most recent issue or go to www.AgriMarketing.com and update the address. t Copyright 2015 by Henderson Communications LLC. All rights reserved. AGRI MARKETING is a registered trademark and the property of Henderson Communications LLC. No part of this periodical may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording or by any information storage and retrieval system without permission in writing from the publisher. t Contributors: No responsibility is assumed for unsolicited materials. t To read past issues, go to www.AgriMarketing.com and access the “Archived Issues” link. t Periodical postage paid at St. Peters, MO, and additional mailing offices. POSTMASTER: Please send change of address to AGRI MARKETING, P.O. Box 16123, St. Louis, MO 63105. Send Canadian post returns to: AGRI MARKETING, P.O. Box 25542, London, ON N6C 6B2. Printed in U.S.A. t Canada Post International Publications Mail Product (Canadian Distribution) Sales Agreement No. 40025490. March 2015 s Agri Marketing 3
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