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Agrimarketing : January February 2015
2 014 BE S T OF CAMA NAME OF ENTRY ADVERTISER/ORGANIZATION AGENCY BEST OF SHOW — Marketing and Communication Campaigns Lentil Hunter with Chef Michael Smith BEST OF SHOW — Advertising Vehicles Westeel Go Smooth Barbershop Westeel BEST OF SHOW — Communication Vehicles Westeel Go Smooth Barbershop — logo Westeel BEST OF SHOW — Public Relations Programs Growing Connections Exhibit Grain Farmers of Ontario Farm Credit Canada Sponsored by Saskatchewan Pulse Growers Canadian Lentils Sponsored by Think Shift Inc. Sponsored by Think Shift Inc. Sponsored by Grain Farmers of Ontario BEST OF SHOW — French Language Marketing and Communications Ag More Than Ever — French Social Media Farm Credit Canada BEST OF SHOW — Electronic Media Ag More Than Ever — Redesigned Website NAME OF ENTRY Sponsored by Farm Credit Canada Farm Credit Canada ADVERTISER/ORGANIZATION AGENCY Total Campaign — $100,000 or Less PEI Burger Love FRESH MEDIA Total Campaign — $100,000 – $250,000 DEKALB Electric Wing Brand Campaign Total Campaign — $250,000 – $500,000 Lentil Hunter with Chef Michael Smith Saskatchewan Pulse Growers Farm Credit Canada Bayer CropScience Monsanto Canada Inc. FRESH MEDIA Urban & Co Inc. Saskatchewan Pulse Growers Print Ads — Single Ad or Series, Any Size, Less Than Four Colour Ag Outlook 2014 Print Ads — Single Ad, Any Size, Four Colour Pardner Print Ads — Ad Series, Any Size, Four Colour Student Recruitment Series Bayer CropScience Radio Commercials — Single, 30 or 60 Seconds Velocity Sprayghetti Western Bayer CropScience 28 Agri Marketing s January/February 2015 CERTIFICATE OF MERIT SeCan/Margrie Wallace (SeCan 4-H Grow a Leader Campaign) Bayer CropScience/MacLAREN McCANN (Proline) DuPont Pioneer/Ogilvy & Mather (T Series Soybean Brand Campaign) Farm Credit Canada Monsanto Canada Inc./Urban & Co Inc. (DEKALB Fly with a Leader Consecutive Ads) MacLAREN McCANN Dow AgroSciences/AdFarm (Dow AgroSciences IVM Experts – Oil and Gas) MacLAREN McCANN Bayer CropScience/MacLAREN McCANN (Titan Emesto) MacLAREN McCANN Nufarm/AdFarm (Blackhawk) Sponsored by
Marketing Services Guide 2015