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Agrimarketing : January February 2015
COVER STORY AG INVENTORS, INVESTORS MEET by the Agri Marketing Editors Editor’s Note — There are a number of initiatives to help develop, support and advance new cutting-edge products, procedures and businesses in the ag sector. Agri Marketing asked representatives of six of these groups to recap what they do, their successes and the future for their organizations. AGRINOVUS INDIANA Indianapolis, IN by Beth Bechdol, President/CEO www.biocrossroads.com In 2012, the Central Indiana Corporate Partnership (CICP) and BioCrossroads began to examine the agbiosciences sector as a driving force for economic development in Indiana. In 2013, CICP established the Bechdol Indiana Food and Agriculture Innovation Initiative, and one year later the Initiative celebrated an important milestone by announcing a new name and brand — AgriNovus Indiana. Today, AgriNovus Indiana is comprised of individuals, businesses, universities and government leaders across Indiana’s diverse food and agricultural sector that pursue innovative solutions to feed the world. As one of its first activities, AgriNovus Indiana initiated a study to examine and understand the State’s agbiosciences assets and to identify opportunities for future sector growth. The report, published by AgriNovus Indiana and Battelle Technology Partnership Practice, defines the agbiosciences sector in Indiana as an industry that spans the entire valuechain of agriculture; from the R&D required to produce inputs for agriculture through the downstream value-added processing of farm outputs into foods, health products, fibers and industrial products. According to the report, Indiana’s agbiosciences sector is an 22 Agri Marketing s January/February 2015 important contributor to the health of Indiana’s economy — providing approximately 68,000 high-wage jobs (not including farming), generating large numbers of patents and scientific publications, and investing significant resources in research. The report “Innovative Agbioscience in Indiana: A Baseline Assessment” provided a detailed evaluation of key food and agricultural innovation drivers for the State and identified four key sectors of agbiosciences that have the greatest opportunity for economic growth in Indiana: • Plant Science and Crop Protection • Animal Health (Veterinary) and Nutrition Products • Value-Added Human Food and Nutrition Products • Agricultural Production Equipment, Processing Equipment and Precision Agricultural Systems With these four sectors in mind, AgriNovus Indiana will work to position Indiana as a leader in agbiosciences innovation through the following activities: Developing collaborations within and across innovation sectors through special projects and business linkages. • Improving the visibility of Indiana as a leading hub for agbioscience innovation through strategic promotion and marketing of the activity occurring in our state. • Filling the gaps in the innovation value chain by identifying financing and strategic business partnerships. • Facilitating the commercialization of new agbioscience innovations. • Supporting early-stage companies. THE CULTIVATION CORRIDOR Ames, IA by Brent M. Willett, Executive Director firstname.lastname@example.org www.cultivationcorridor.org The Cultivation Corridor is a regional economic development initiative designed to leverage Central Iowa’s dominant position as a global leader in ag/bioscience investment, talent attraction and research into new economic and human opportunities in the region. By leveraging an extensive network of private business; economic development, community and workforce development organizations; local government and Iowa State University, the Corridor is uniquely positioned to serve as a distinctive resource to companies in the region in helping to lead the expansion of the ag/bioscience sector in Central Iowa. The Corridor was developed as Willett part of Capital Crossroads, a vast regional planning effort for Central Iowa, spearheaded by the Greater Des Moines Partnership, the region’s chamber of commerce and economic development organization. We are a public-private model. The effort is led and funded by the private agbioscience sector in Central Iowa, including companies such as DuPont Pioneer, Monsanto, John Deere, Vermeer and Stine Seed. Additional funding comes from public and public-private institutional partners, including the Greater Des Moines Partnership, Ames Chamber of Commerce, Iowa State University and Iowa Economic Development Authority. More than $1.875 billion in economic activity in the agbio sector occurred in the second, third and fourth quarters of 2014 in Central Iowa. There are few agbiotech economies on earth accelerating at the pace that Central Iowa’s is presently. Our goals for 2015 include: • Appearances at national and international trade shows and expos representing the Central Iowa region. • Building out and deploying digital and physical brand
Marketing Services Guide 2015