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Agrimarketing : January February 2015
The Scoop on Recruiting AGRIBUSINESS HR TRENDS by Mary Barefoot, HR Services Manager, AgCareers.com The majority of U.S. ag companies expect their workforce to increase in size within the next two years, according to the recently released AgCareers.com U.S. Agribusiness HR Review. The expectancy of business growth indicates an advantageous environment for employees working within agribusiness across the U.S. As employers search for ways to meet increased business demands, recruitment and retention efforts will take center stage. The survey, conducted by AgCareers.com, highlighted various strategies utilized in both large and small ag businesses alike to win talent. Altogether participants estimated approximately 3,500 job openings would need to be filled in the next twelve months. Most of these companies continue to find employee referrals and networks the most effective means of attracting prospective applicants to their organization (80.91%). Referrals were followed by the use of industry specific job boards (i.e. www.agcareers.com) 69.09% and college and university recruitment, 58.18%. The use of social networks or social media to support recruitment efforts nearly doubled from just last year, in the U.S. More than 50% of agribusinesses in the U.S. are now using social media and social networks for recruitment. The number could easily be as high as 75% in the coming year, based on the projection of those planning to begin using these outlets. Over 60% of agribusiness companies plan to do more graduate recruitment in the next one to five years. This push for new graduate hiring was largely driven by the competition for talent in addition to career progression and succession planning. AgCareers.com also learned 83.33% of U.S. agribusinesses attracted new graduates through their formal internship program, while another 80% utilized on-campus recruiting at colleges and universities. The majority of companies shared they were able to compete against other employers for talent by primarily offering better benefits. Companies also indicated they are paying close attention to compensation. Nearly 60% of the survey participants had performed a compensation market study within the last two years; 43.64% of those had completed the review within the past twelve months. Employees within agriculture typically saw salary increases between 2.6% to 3% in the last year. In addition, more than 97% of U.S. ag companies said some or all staff are likely to see ncreases in the coming year. Ag employers will need to continue to engage and motivate employees hrough a variety of ways including ompensation, benefits, training and development, promotion, flexibility and beyond to retain high performers. Download your FREE copy of the full report by visiting www.AgCareers.com and clicking on Market Research under the dropdown menu. A separate Canadian edition is also available. Contact firstname.lastname@example.org for more nformation. AM 18 Agri Marketing s January/February 2015
Marketing Services Guide 2015