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Agrimarketing : January February 2015
Daily Updates on www.AgriMarketing.com CA; Mid Valley Agricultural Services, Linden, CA; Buttonwillow Warehouse Co., Buttonwillow, CA; Butte County Rice Growers Assn, Richvale, CA, and Land View/Two Rivers Terminal Group, Rupert, ID. BASF promotes Paul Rea to Sr VP, Crop Protection, North America. He had been Sr VP, Crop Protection, Asia-Pacific. Elanco completes its acquisition of Novartis Animal Health in an all-cash transaction of $5.4 billion, including anticipated tax benefits. Eli Lilly funded the acquisition with approximately $3.4 billion of cash-on-hand and $2.0 billion in debt. Rea Amy Bugg joins Verdesian Life Sciences as VP of Comms. She has been with Swanson Russell and McCormick Company. The European Union passes new legislation on genetically modified organisms (GMOs), allowing EU member states to restrict or ban the cultivation of crops containing GMOs on their own territory, even if it is allowed at the EU level. The new rules allow member states to ban GMOs on environmental policy grounds other than the risks to health and the environment already W.D. Hoard & Sons Co., the publisher of Hoard’s Dairyman magazine, announced today they have completed an agreement to acquire certain intellectual property assets related to the publication Hay & Forage Grower, including its database. Gary Vorpahl, Hoard’s Dairyman VP of Marketing states, “The acquisition of Hay & Forage Grower combined with the expertise of the Hoard’s Dairyman brand gives us the dominant position in addressing bovine forage and feeding needs for all those who grow hay and forage crops for beef and dairy animals.” Hay & Forage Grower most recently had a reader audience combining over 60,000 print copy readers, with over 25,000-plus weekly e-mail subscribers, and thousands of website visitors. AM assessed by the European Food Safety Authority. The U.S. Department of Agriculture deregulatesMonsanto’s dicambatolerant trait technologies — Roundup Ready 2 Xtend soybeans and Bollgard II XtendFlex cotton. To prepare for the products’ commercialization, Monsanto has trained more than 7,500 growers, retail partners and stakeholders on new weed management practices. Curt Covington joins the Federal Agricultural Mortgage Corporation (Farmer Mac) as Sr VP/ Agricultural Finance. He had been with Bank of the West and has been with Farm Credit and Rabobank. The Western Equipment Dealers Assn names Peter Lacey of Cervus Equipment as the 2014 Canadian Dealer of the Year. Lacey is the Exec Chmn of Cervus which has expanded to include 35 John Deere dealerships in Western Canada, Australia and New Zealand, and a minority interest in seven John Deere dealerships in Saskatchewan and Manitoba. Roy Bracey, Accredited Farm Manager of Chenoa, IL, is named Farmers National Co’s 2014 Farm Manager of the Year. He has been with the firm for 33 years. Bracey Advanced Aviation Solutions, Star, ID, receives the first regulatory exemption by the FAA for UAV operations in agriculture. The company plans to use a fixed-wing unmanned aircraft to make photographic measurements and provide services that support precision agriculture. AM
Marketing Services Guide 2015