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Agrimarketing : Marketing Services Guide 2015
MARKETING SERVICES | Direct Marketing & Events Management EQUINE STABLE BUSINESS LISTS* 583 Otis Ave, St. Paul, MN 55104; 651/646-7291, 888/403-4778 Web site: www.equinestablebusinessnews.com Year established: 2005 Number of employees: 2 Owner: Ronald Sorenson (firstname.lastname@example.org) Services: Direct mail lists of large equine stable operations and equine veterinarians, including telemarketing lists; publisher of www.equinestablebusinessnews.com, a news and information website for professional equine stable owners and managers Agribusiness: Brad Delano (email@example.com) Services: Data intelligence and creative execution to enhance consumer engagement and retention KBM GROUP 1900 W. 47th Pl, Ste 200, Westwood, KS 66205; 913/748-0800, 877/471-0605 Web site: www.kbmg.com www.twitter.com/KBM_Group (See advertisement in this issue.) FARM JOURNAL MEDIA DATABASE* 30 S. 15th St, Ste 900, Philadelphia, PA 19102; 215/557-8900, 800/523-1538 Web site: www.farmjournaldata.com www.facebook.com/FarmJournal www.twitter.com/FarmJournal Year established: 1877 Number of employees: 140 CEO: Andrew Weber (firstname.lastname@example.org) Pres: Ron Wall (email@example.com) VP: Robert Boling (firstname.lastname@example.org) Services: Comprehensive database of 1.6 million farm decision makers containing multi-sourced producer data; integrated marketing strategies powering marketing analysis, competitor analysis, modeling, lead generation, prospect acquisition, and advance segmentation FARM MARKET ID One E. Oak Hill Dr, Ste 301, Westmont, IL 60559; 630/654-4400, 800/313-4778 Web site: www.farmmarketid.com www.twitter.com/farmmarketid Branch office: 14747 California St, Ste 2, Omaha, NE 68154 Year established: 1996 Number of employees: 15 Pres: Hylon Kaufmann (email@example.com) VP, Sls: Chris Sidles (firstname.lastname@example.org) VP, Sls: Dick Olmsted (email@example.com) Sls Dir: Crystal Howell (firstname.lastname@example.org) Services: Direct mail, email, and telemarketing lists, custom built agri-marketing databases, research samples, demographic appends, email acquisition lists, customer file email append, statistical analyses, and proprietary database hygiene FARMREACH (See advertisement in this issue.) A SERVICE OF FARM JOURNAL MEDIA* 30 S. 15th St, Ste 900, Philadelphia, PA 19102; 847/653-8904 Web site: www.farmjournalmedia.com/farm-journal-data www.facebook.com/FarmJournal www.twitter.com/FarmJournal Year established: 1982 Number of employees: 140 Sr VP, Sls: Will Murphy (email@example.com) Inside Sls Mgr: Rick Bloom (firstname.lastname@example.org) Services: Targeted direct mail lists of active producers drawn from the audited Farm Journal Media database; customer profiling, data append, and customized data services INFINITY DIRECT* 13220 County Rd, Minneapolis, MN 55441; 763/559-1111 Web site: www.infinitydirect.com www.facebook.com/InfinityDirect Year established: 1991 Number of employees: 37 22 2015 MARKETING SERVICES GUIDE Year established: 1992 Number of employees: 120 Exec VP, Customer Engagement: Linda McQuade (email@example.com) VP, Client Svcs: Sarah Williams (firstname.lastname@example.org) Dir, Bus Dev: Jennifer Day (email@example.com) Services: Integration of sound marketing principles and technology to help clients leverage data to reach sales, marketing, and profitability objectives MEISTER MEDIA WORLDWIDE 37733 Euclid Ave, Willoughby, OH 44094; 440/942-2000 Web site: www.meistermedia.com Year established: 1932 Number of employees: 100 Dir, Interactive Sls: Bob West (firstname.lastname@example.org) Audience Dev Data Svcs Mgr: Laura Caruso (email@example.com) Corp Dir, Mktg: Bill Rigo (firstname.lastname@example.org) Services: Mail and direct e-mail services, database management, content creation, graphic design, custom e-newsletters, website design/development, custom video, SEO, social media campaigns, custom event development/management Services: Information-based marketing services, including list rental, database management, and customized data programs to improve marketing effectiveness and efficiency PROGRESSIVE INSIGHT 2204 Lakeshore Dr, Ste 415, Birmingham, AL 35209; 205/414-4713, 800/406-8992 Web site: www.dtnprogressivefarmer.com Year established: 1886 Pres/CFO: John Leiferman Publisher: Jack Odle (email@example.com) Mktg Svcs Mgr: Bill Buchanan (firstname.lastname@example.org) Services: Created by The Progressive Farmer magazine as a marketing services division to help agribusinesses develop and implement targeted, relationship-based marketing programs TECHNEKES LLC* 1927 S. Tryon St, Ste 310, Charlotte, NC 28203; 704/927-8740 Web site: www.technekes.com Branch office: 2250 Perimeter Park Dr, Ste 340 Morrisville, NC 27560 Year established: 2000 Number of employees: 85 Sr VP, Client Svcs, Ag Practice: Ashley Williams (email@example.com) VP, Client Svcs, Ag Practice: Diana Henderson (firstname.lastname@example.org) Services: Multi-channel demand generation services for leading agricultural companies throughout North America; integration of targeting and analytics, teleservices, digital tactics, rebate and incentive program fulfillment U.S. FARM DATA* 10824 Old Mill Rd, Ste 8, Omaha, NE 68154; 800/960-6267 Web site: www.usfarmdata.com (See advertisement in this issue.) PENTON FARM PROGRESS GROUP 255 38th Ave, Ste P, St. Charles, IL 60174-5410; 630/524-4723 Web site: www.pentonfarmprogress.com Branch offices: Raleigh, NC, 919/861-7667; Overland Park, KS, 913/967-1377 Year established: 1841 Number of employees: 200 Sr VP: Dan Bagan (email@example.com) VP, Mkt Leader: Greg Frey (firstname.lastname@example.org) VP, Mkt Leader: Don Tourte (email@example.com) Mktg Dir: Rosemary Schimek (firstname.lastname@example.org) Custom Publishing & Data Sls Mgr: Jeff Tennant (email@example.com) List Sls: Dawn Speckmann (firstname.lastname@example.org) Database Mgr: Larry Majkszak (email@example.com) Mktg Mgr, SmartReach: Justin Lyman (firstname.lastname@example.org) Services: List rental of USAgriculture Masterfile, more than 1.5 million AAM-audited producer records with detailed demographic profiles, including brand-use data by producer; SmartReach detailed record profiling; custom marketing research; data appending; list hygiene services; and custom publishing services www.facebook.com/usfarmdata www.twitter.com/USFarmdata CEO: Bill Mattern (email@example.com) Gen Mgr: Jayce Patterson (firstname.lastname@example.org) Services: Comprehensive database of more than 2.5 million U.S. farmers and ranchers VANCE PUBLISHING CORPORATION 10901 W. 84th Terr, Ste 200, Lenexa, KS 66214; 913/438-8700, 800/255-5113 Web site: www.vancepublishing.com www.facebook.com/vancepublishing Headquarters: 400 Knightsbridge Pkwy, Lincolnshire, IL 60069 St. Louis office: 13801 Riverport Dr, Maryland Heights, MO 63043 Year established: 1937 Number of employees: 150 List Rental Contact: Jane Nicholson (email@example.com) Services: List rental of producers, veterinarians, and others who are involved in the animal protein food systems of the pork, beef, or dairy markets, as well as those involved in fresh produce Additional firms offering direct marketing and list rental (refer to their full listings in the sections indicated): AGRICULTURE’S COPYWRITER, Editorial BECK AG, Market Research PLEXUS MARKETING GROUP INC., Market Research EVENTS MANAGEMENT (See advertisement in this issue.) PENTON FARM PROGRESS SMARTREACH MARKETING INFORMATION SOLUTIONS 9800 Metcalf Ave, Overland Park, KS 66212; 913/967-1377 Web site: www.pentonfarmprogress.com Data Product Sls Rep: Justin Lyman (firstname.lastname@example.org) SEE OUR SOLUTIONS, INC. 226 Clarkson Rd, Saint Louis, MO 63011; 636/220-7075, 800/478-5649
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